Cristina Cruz López

Fully responsible for all organic marketing channels globally including Social Media, ASO, SEO, and email. → Leading the marketing team since October 2021 → Coordinating music producers, developers, design and copywriting for all mkt actions → Leading the creative process for all marketing assets → Monitoring website traffic and keyword optimization → Managing Music Maker JAM app updates → Market and keyword research, competitor analysis → Negotiating with suppliers

Executing and optimizing the mkt strategy for AuPairCare ES, FR/BE, SE and DK: • Improve quantity and quality of leads via Google Ads, IG Ads, email mkt and fairs • Optimize the lead-funnel: PPC campaigns, social media, web content (Drupal 8), forms (Marketo & Drupal), email nurturing (Marketo & SFDC) • Launched new EU sites with focus on conversion, UX and SEO • Maintenance of the EU sites • Coordinate mkt tasks of the EU sales team • Cross-department alignment with Sales, IT and the DE mkt team

• Assist in cross-functional interaction within the agency to deliver client success • Prioritize and manage clients’ expectations. • Have a full understanding of clients’ needs and business objectives • Assist in the planning/execution and oversight of Digital Campaigns • Participate in client meetings, presentations and communications • Analyse campaign results and carrying out optimisation if needed • Compile reports as required

• Planning and executing media plans • Negotiate and purchase advertising space (national and international campaigns): online & offline newspapers and magazines, digital radio, online TV, streaming platforms. • Analyze and optimize the performance of the campaigns (GA, DBM, DCM, FB Ads) • Relation and negotiation with Media

Meeting and cooperating with clients to discuss and identify their requirements Planning an advertising campaign that meets the client’s brief and budget Liaising with the client and the agency by maintaining regular contact with both Handling budgets, managing campaign costs and invoicing clients SEO Copywriter Community Manager SEA (keyword research & reporting) Social Ads (FB & IG: audience research & reporting)

Writing blog posts - Understanding different language styles that appeal to various target markets - Experience with web markup language and search engine optimization

Managing the offices (Barcelona and Madrid) and being in charge of the recruitment processes.

Business development - Sending email campaigns and closing meetings

I finished my BBA there (doing my thesis and also taking courses such as Public Speaking, Copywriting and reporting, Video Editing, Italian, Acting & Psychology).