Cristina Fernandez

- Work with strategic accounts, such as Dell or Lenovo, from start to end of campaign to implement and optimize media programs to drive revenue and brand recognition to their sites - Design execution of campaign, using analytics tools such as Google Analytics, DFP, AdWords, Salesforce, in-house tools, etc. - Analyze data from media display, email products, social media, video events, etc. to maximize spend and increase ROI

Haz clic para editar la descripción del cargoIn the Customer & Market Insights team within Lifesciences: - Marketing Business intelligence analysis focusing on LifeSciences portfolio of instruments, reagents and bioprocess products. - Facilitating communication with senior levels through Newsletters. - Ad hoc assitance in other primary and secondary research as well as back up for areas such as Competitors Intelligence or Brand awareness. - First insight into BI tools suchs as Qlikview or Tableau.

Tutor for the Advanced Public Economics lecture: teaching the practical approach of topics such as income taxation, role of the State in the market, public goods, externalities, welfare economics. As well as assistance in the maintenance of the campus online, other’s professors presentations or general student enquiries.

Haz clic para editar la descripción del cargofor the Optics and DIY departments. Tasks: daily use of databases, Microsoft Office and Internet. Analyzed and prepared data for client presentations. Communicated fluidly in English with the different european managers working in the same departments.

Daily use of databases, Microsoft Office and Internet. Analysis of data and preparation for the client. Fluid communication in english with the different Nielsen offices around the world.