Cristina Zanetti

I am responsible for promoting the marketplace for tailored structured products to Swiss relationship managers that are unaware of the benefits of the platform. I also encourage existing customers to use the platform to its full potential.

I have years of experience in Marketing coupled with a Sales and Customer Service role. In my latest role as a Marketing Executive at Plimsoll Publishing Ltd, I was responsible for devising and implementing all marketing activities for the German market. Besides this full-time position, I completed the Msc Marketing Management two-year post-graduate degree at Teesside University.

I manage portfolio of existing and new retail customers in order to achieve the company's fiscal objectives. I also execute the commercial plans of each of the brands in order to exceed defined revenue growth and brand positioning. I also prepare, promote and attend key UK and International trade shows. Besides, I work with the digital marketing team to implement sales and marketing initiatives, social media and public relations.

- Consulting and reporting of corporate as well as private clients - Sales management of childcare centres places - Complaints and conflict management - Key Account Management for Roche, Novartis, Credit Suisse - Client communication in German, English, Italian, Spanish and French - Strategic and operative marketing activities for the acquisition of new clients

Corporate Identity - Implementing a new verbal style in HR recruiting texts in accordance to the requirements of my M.A. Thesis - Working closely with the Communications department and Human Resources team to ensure that the expectations of the company are met - Recruiting participants and conducting a survey to analyse the effectiveness of the texts - Presenting the advancements and results to the HR recruiting team at Swiss Re

- Preparation and teaching of 10-12 lessons per week to 20-25 students per lesson (two different course books) - The learning material was visualized with engaging PowerPoint presentations - Weaker students were additionally supported with further lessons

German conversation classes - 3 lessons per week for University students from the department of Germanic studies (5-10 students per lesson)

- Supporting local South-American restaurant owners by giving seminars on different topics (e.g. hygiene or customer service), teaching English and developing marketing activities in order to promote a tourist area - Public and media relations consisting of organising events and promoting the area through media (television & radio interviews, press conferences, newspaper articles), booklets, the internet, personal homepage and international travel guides

English and Spanish Literature and Linguistics; Communication; Advertising; Media; Psychology