Cuiying Chen

•In charge of marketing intelligence tool implementation •Ensured accuracy and completeness of media buying database: -redesigned data update workflow, -created interactive communication page within team -improved efficiency by adopting Excel query •Provided customized dashboards/analysis per country: effect of spots airtime accuracy on campaign performance, media buying market overview, yearly negotiation materials

•Conducted desk research, generated presentation on general e-commerce trends and Chinese e-commerce characteristics •Assisted development of marketplace cooperation concept and road map •Supported development of North China expansion business case •Managed various sales and product analysis: sales pipeline review, leads management review, product performance review •Documented business process mapping

•Assessed HR processes and conduct optimization plan accordingly •Organized 2 workshops to get information about processes details, documented processes steps and related resources by self-developed template •Redesigned process steps based on interaction and redundancy •Developed KPIs to evaluate efficiency and effectiveness of processes •Clustered processes and create HR process landscape

•Created daily promotion content, launched seasonal marketing campaigns via social media •Generated weekly and monthly China sales report, provided insights of consumer behavior and product preference based on sales analysis, such as ABC analysis and channel analysis •Owned customer service and relationship with Chinese customers

•Recruited interns for company’s 2015 summer vocation in Guangzhou region, provided daily candidate report for recruitment manager, organized interview for 800 students in 2 days •Organized orientation week for new employees of year 2015 •Maintained HRM system

•Collected, consolidated and uploaded employee records via Excel and SAP, improved efficiency by adopting Marcos in matching employees’ records •Filed employee personal documents, sealed contracts, checked various allowance claims and issued certificates

Semester Abroad

Strategy, Marketing, Entrepreneurship

Semester Abroad