Cyprien KERSUAL

Managing the internationalization of the company in Brazil (from market studies to the creation of a Brazilian subsidiary going through management of a local team and local prospection and negotiation) Price and export studies, contracts redaction and international negotiation International prospection Enhancing the visibility of the company (domestic and foreign markets) Developing and optimizing the web-marketing strategy

Managing a customer portfolio (hyper and supermarket, mass retailing) and a wide and prestigious brand portfolio (J&B, Johnny Walker, Smirnoff, Bailey's, Classic Malts of Scotland, Gordons, Grey Goose and other Diageo brands) Enhancing brand's portfolio visibility and organize the promotional event in client's stores. Organizing arrival of new product in stores. Weekly reporting about area in charge, high-po customers, brand visibility and promotion)

Managing a sales team (7 people) Sell, accompany and advise customers Managing cash desks (closing and opening), follow up turnover in real time, weekly and monthly to reach objectives (90% to 100% achievement each month) Organizing time schedules of the team, apply merchandising instructions Realize weekly inventories and check the missing items

Prospection upon qualified database Organizing prospection visits Negotiation and redaction of contracts Inactive Customer recovery, promotional phoning Daily reporting and analysis of commercial actions and generated turnover