Dana Rajcani
Angestellt, Brand Manager, SAVENCIA Fromage & Dairy Deutschland GmbH
Frankfurt am Main, Deutschland
Werdegang
Berufserfahrung von Dana Rajcani
Bis heute 7 Jahre und 7 Monate, seit März 2017
Brand Manager
SAVENCIA Fromage & Dairy Deutschland GmbHProduct Manager at RAJO, leader on Slovak dairy market (under Molkerei MEGGLE) - Managing whole product lifecycle from innovation, through product development, product design, brand strategy planning, market research and preparation of ATL (also TV ad) and BTL support - Analysing brand performance, market and consumer trends - Presentation of activities and market results - Cooperation with creative, media and research agencies in project preparations and implementations
- Division: Laundry and Home Care - Responsibility for brands of Detergents: Persil (premium segment), Palmex (mid-tier segment), Rex (economy segment) - Brand strategy implementation into local market conditions (preparation, execution and evaluation of activities)
- Preparing standard/ad hoc reports and analysis, Data processing, Communication with clients - Coordination and organization of meetings - Administrative support
6 Monate, Juli 2009 - Dez. 2009
Marketing & Sales Trainee
ITC Royal Gardenia Bangalore 5*Hotel in India
- Management Traineeship through AIESEC Organisation in India - Trainee at Sales & Marketing and Front Office Department
Ausbildung von Dana Rajcani
4 Jahre und 10 Monate, Sep. 2006 - Juni 2011
Marketing Management
Comenius University in Bratislava
Sprachen
Englisch
Fließend
Französisch
Grundlagen
Deutsch
Fließend