Dana Shi

1. Supervised creative development and product delivery to key clients in e-commerce, telecommunications, FMCG and Fast Food 2.Built rapport and long-term relationships with clients and the third parties; coordinated media and influencer resources 3. Reorganised team’s efficiency, increased teammates’ strategic thinking capacity and enhanced project execution via quarterly workshop 4.Leveraged large integrated marketing communication campaigns manage budgets and their implementation

1. Supported key clients in internet and automotive sector, reliably and thoroughly 2. Creatively used data analysis and visualisation techniques to enhance client and customer experience 3. Managed in-depth qualitative interviews and quantitative survey with target audience and extracted insights for creative developments 4. Optimised the project process through media cooperation, web development consolidation and communication with cross-function platforms/individuals

1. Developed positive relationships with joint venture clients 2. Built and maintained internal communications system with an emphasis on the effective exchange of information, news, ideas 3. Worked closely with line manager to implement a robust action plan

1. Research and analysis on recipe app; 2. Marketing strategy for Tinderbox café ; 3. Experiential consumption analysis of Lush; 4. English blog for e-marketing; 5. Research and brand building strategy for home-made ice cream brand