Dana Shi

Abschluss: Masters, University of Strathclyde
Glasgow, Vereinigtes Königreich

Fähigkeiten und Kenntnisse

Marketing strategy
Project management
Marketing Research
Marketing Communications
Digital Marketing
Social Media Marketing
Team Management
Teamwork
Advertising

Werdegang

Berufserfahrung von Dana Shi

  • 2 Jahre, Aug. 2015 - Juli 2017

    Associate Account Director

    ARKR Digital

    1. Supervised creative development and product delivery to key clients in e-commerce, telecommunications, FMCG and Fast Food 2.Built rapport and long-term relationships with clients and the third parties; coordinated media and influencer resources 3. Reorganised team’s efficiency, increased teammates’ strategic thinking capacity and enhanced project execution via quarterly workshop 4.Leveraged large integrated marketing communication campaigns manage budgets and their implementation

  • 1 Jahr, Juli 2014 - Juni 2015

    Senior Account Executive

    VML

    1. Supported key clients in internet and automotive sector, reliably and thoroughly 2. Creatively used data analysis and visualisation techniques to enhance client and customer experience 3. Managed in-depth qualitative interviews and quantitative survey with target audience and extracted insights for creative developments 4. Optimised the project process through media cooperation, web development consolidation and communication with cross-function platforms/individuals

  • 1 Jahr und 10 Monate, Okt. 2012 - Juli 2014

    Account Executive & Intern

    Ogilvy & Mather

    1. Developed positive relationships with joint venture clients 2. Built and maintained internal communications system with an emphasis on the effective exchange of information, news, ideas 3. Worked closely with line manager to implement a robust action plan

Ausbildung von Dana Shi

  • 1 Jahr, Sep. 2017 - Aug. 2018

    Marketing

    University of Strathclyde

    1. Research and analysis on recipe app; 2. Marketing strategy for Tinderbox café ; 3. Experiential consumption analysis of Lush; 4. English blog for e-marketing; 5. Research and brand building strategy for home-made ice cream brand

  • 3 Jahre und 10 Monate, Sep. 2009 - Juni 2013

    Journalism and communication

    Shandong University

Sprachen

  • Englisch

    Fließend

  • Chinesisch

    Muttersprache

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