Mag. Daniel Felipe Marín Gil

Main Responsibilities: • To develop sustainable business plans for modern and traditional trade. • To develop and monitor commercial KPIs aligned to the different business plans. • To develop or re-design sustainable Go To Market strategies/projects based on market and clients data analysis.

Main Responsibilities: • To identify risks and opportunities of improvement in the entire commercial network looking for profitability in the company and our clients. • To identify commercial and marketing needs for the development of ad-hoc researches, both internal and external. • To investigate and analyse global tendencies that may or may not affect our commercial model; and to identify those that may be implemented looking for competitive advantages

Main Responsibilities: To build and lead the Trade Intelligence team. To support the transformation of the Trade Marketing area into a data driven one. To deliver actionable market, competitors and client analysis for the implementation of strategies and the identification of opportunities.

Entrepreneurship

International Relations