Daniel Philipp Friedmann

Leading the User Experience Expertise Team for Design Thinking, Market Research and Industrial Design to successfully transform Bosch Professional PowerTools into a user-centric and agile business unit. Senior Agile Coach supporting teams in implementing agile working methodologies and fostering an agile mindset.

Building up the Agile Coaches Expertise Department at Bosch Powertools Blue Industrial Markets and implementing a scaled agile framework for holistic agile collaboration in the new organizational structure of the business unit.

End-to-end responsibility for cordless screwdriver segment. Steering operations & new product development with cross-functional agile team // Leading several lighthouse-/ pilot-projects introducing Sprint Kanban/ Scrum & Design Thinking methodologies for user-centric product-/service innovations & development with engineering team // Developing distribution expansion strategy with external agencies and setting-up business model for cross-business unit sales cooperation

Interim assignment on strategic project / business field analysis

Operational responsibility for turnover & profitability of 3 power tools brands // Strategic product portfolio & price management for brand offering in 14 country sales organizations under consideration of diverse target groups & competitive environment // Business & Marketing planning as well as continuous marketing efficiency controlling for maximum return on investment from communication budget in countries

Development of Business Development Plan 2020 for Power Tools AP: Evaluation of segment opportunities, an-organic growth potentials, definition of key success factors and strategic measures to sustain competitiveness in AP region // Regional market segment analysis: country- and product-specific quantification of growth potentials & price segmentation to define product roadmap // New business model analysis in the field of “Internet of Things and Services” for electrical power tools market in AP

Development of identity-based brand positioning/ communication concepts for technology driven business units ensuring effective communication of the value proposition and consistency at all touch points // Steering market research projects with B2C & B2B target groups (e.g. purchase process analysis) // Definition of „Market Intelligence“ process to identify disruptive competitor/market developments // Monetary brand value measurement (certified by PWC), positioning & brand architecture

Executive trainings for brand management in consumer and industrial goods industry: Success factors and instruments for identity-based brand management // Didactical development of seminar content and real life case studies from Bosch Group

Telecommunications: Development of holistic brand equity management tool to monitor brand positioning // Automotive: Quantitative/qualitative target group segmentation (global market research) for development of a market-oriented global brand strategy for an Asian OEM’s two car brands // Utility: Monetary evaluation of positioning concepts via a NPV-based simulation // Aviation Catering: Development of a sustainable brand architecture logic for the brand portfolio

Empirical final thesis for comparison of the impact of medial and real product experiences on the product evaluation of the customer in context of the “Marketing Spend Effectiveness” project with the Strategic Brand Development department of the Audi AG // Definition of measures to improve efficiency of communication activities at the POS

Konsumentenverhalten / Marketing (Prof. Dr. P. Weinberg) // Internationales Marketing & Handel (Prof. Dr. J. Zentes) // WItschaftsinformatik (Prof. Dr. Dr. h. c. mult. A.-W. Scheer)