Daniel Philipp Friedmann

Angestellt, Expertise Owner User Experience & Agile Coach, Bosch Power Tools

Leinfelden-Echterdingen, Deutschland

Fähigkeiten und Kenntnisse

Strategisches Marketing
Agiles Projektmanagement
Design Thinking
Agiles Projektvorgehen
User Co-Creation
Value Proposition Design
Product & Service Innovation
Business Model Design
Scrum Prozess
Sprint Kanban
Agile Transformation
Agile Change Management
Cross-functional Teamwork
Business Development
Simulation
Geschäftsmodelle
Geschäftsmodell
DCF
Persona Development
Strategieentwicklung
Preismanagement
Market & Competitor Intelligence
Country Managment
Brand Management
Monetary Brand Evaluation
Brand Arcitecture
Product Management
Agile Coach
Quantitative Market Research
Quantitative Marktforschung
Qualitative Marktforschung
User Observation
User Journey Analysis
Marketingplanung
ROMI Messung
Wettbewerbsanalysen
Marktanalysen
Lean Start-Up
Out-of-the-Box-Thinking
Strategist
Inhouse Consulting
Change Management

Werdegang

Berufserfahrung von Daniel Philipp Friedmann

  • Bis heute 5 Jahre und 9 Monate, seit Juli 2018

    Expertise Owner User Experience & Agile Coach

    Bosch Power Tools

    Leading the User Experience Expertise Team for Design Thinking, Market Research and Industrial Design to successfully transform Bosch Professional PowerTools into a user-centric and agile business unit. Senior Agile Coach supporting teams in implementing agile working methodologies and fostering an agile mindset.

  • 6 Monate, Juli 2018 - Dez. 2018

    Expertise Owner Agile Coaches

    Bosch Powertools

    Building up the Agile Coaches Expertise Department at Bosch Powertools Blue Industrial Markets and implementing a scaled agile framework for holistic agile collaboration in the new organizational structure of the business unit.

  • 3 Jahre und 3 Monate, Apr. 2015 - Juni 2018

    IXO Business Owner / Agile Project Lead

    Robert Bosch Power Tools, Home & Garden

    End-to-end responsibility for cordless screwdriver segment. Steering operations & new product development with cross-functional agile team // Leading several lighthouse-/ pilot-projects introducing Sprint Kanban/ Scrum & Design Thinking methodologies for user-centric product-/service innovations & development with engineering team // Developing distribution expansion strategy with external agencies and setting-up business model for cross-business unit sales cooperation

  • 5 Monate, Nov. 2014 - März 2015

    Business Development Manager

    Robert Bosch Power Tools

    Interim assignment on strategic project / business field analysis

  • 1 Jahr und 10 Monate, Jan. 2013 - Okt. 2014

    Head of Country Management Asia Pacific

    Robert Bosch Power Tools

    Operational responsibility for turnover & profitability of 3 power tools brands // Strategic product portfolio & price management for brand offering in 14 country sales organizations under consideration of diverse target groups & competitive environment // Business & Marketing planning as well as continuous marketing efficiency controlling for maximum return on investment from communication budget in countries

  • 1 Jahr, Jan. 2012 - Dez. 2012

    Project Manager

    Bosch (China) Investment Ltd

    Development of Business Development Plan 2020 for Power Tools AP: Evaluation of segment opportunities, an-organic growth potentials, definition of key success factors and strategic measures to sustain competitiveness in AP region // Regional market segment analysis: country- and product-specific quantification of growth potentials & price segmentation to define product roadmap // New business model analysis in the field of “Internet of Things and Services” for electrical power tools market in AP

  • 3 Jahre und 5 Monate, Aug. 2008 - Dez. 2011

    Senior Expert Marketing Communication and Brand Management

    Robert Bosch GmbH

    Development of identity-based brand positioning/ communication concepts for technology driven business units ensuring effective communication of the value proposition and consistency at all touch points // Steering market research projects with B2C & B2B target groups (e.g. purchase process analysis) // Definition of „Market Intelligence“ process to identify disruptive competitor/market developments // Monetary brand value measurement (certified by PWC), positioning & brand architecture

  • 1 Jahr und 6 Monate, Mai 2010 - Okt. 2011

    Lehrauftrag am Market Management Institute

    Markenakademie, EBS, Oestrich-Winkel

    Executive trainings for brand management in consumer and industrial goods industry: Success factors and instruments for identity-based brand management // Didactical development of seminar content and real life case studies from Bosch Group

  • 3 Jahre und 2 Monate, Juni 2005 - Juli 2008

    Senior Consultant

    VivaldiPartners

    Telecommunications: Development of holistic brand equity management tool to monitor brand positioning // Automotive: Quantitative/qualitative target group segmentation (global market research) for development of a market-oriented global brand strategy for an Asian OEM’s two car brands // Utility: Monetary evaluation of positioning concepts via a NPV-based simulation // Aviation Catering: Development of a sustainable brand architecture logic for the brand portfolio

  • Strategische Markenentwicklung

    AUDI AG

    Empirical final thesis for comparison of the impact of medial and real product experiences on the product evaluation of the customer in context of the “Marketing Spend Effectiveness” project with the Strategic Brand Development department of the Audi AG // Definition of measures to improve efficiency of communication activities at the POS

  • Marketing & Kommunikation

    b+p Unternehmensberater Partnerschaftsgesellschaft

  • Marketing&Sales

    Raytheon Aircraft Company

  • Controlling

    DaimlerChrysler

Ausbildung von Daniel Philipp Friedmann

  • 5 Jahre und 5 Monate, Sep. 1999 - Jan. 2005

    BWL

    Universität des Saarlandes, Saarbrücken,

    Konsumentenverhalten / Marketing (Prof. Dr. P. Weinberg) // Internationales Marketing & Handel (Prof. Dr. J. Zentes) // WItschaftsinformatik (Prof. Dr. Dr. h. c. mult. A.-W. Scheer)

Sprachen

  • Deutsch

    -

  • Englisch

    -

Interessen

Sprint Kanban
Scrum
Design Thinking / User Experience
User co-creation
user journey observations
persona development
Qualitative / qualitative market research
Marketing planning & controlling
ROMI measurement
Price segmentation & price management
Market & competitor intelligence
Brand-Management
Business model simulation & evaluation (DCF)
Business Model & Value Proposition Design
Cross-functional teamwork
Agile Methods
Agile Transformation / Change Managment
Brand Architecture
Brand Positioning
Monetary brand evaluation
Flat hierarchy / Start-Up / Incubator / Skunkwork
Servant Leadership
Lean management
Product Managment
Product & Service Innovation
Strategy
Consulting
Innovation Strategy

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