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Daniel Greher

Fähigkeiten und Kenntnisse

Adobe Campaign
Advanced Forecasting Capabilities
API Integrations (REST, SOAP)
Affinity Graph Customization
Artificial Intelligence
Cross-Cloud Integrations (Marketing, Sales, and Service Cloud
Agentforce
Agile and SAFe Methodologies
Automation and Process Optimization
Custom Data Pipelines and ETL Integrations
Data Management
AI-Driven Recommendations
Business Unit-Level Data Segmentation and Access Control
Custom Framework Design for Marketing Automation
Data Migration Strategies
Chartbeat Analytics
Customer Data Platforms (CDPs)
Data Mirroring Strategies for External Consumers
Cheetah / Experian CCMP
Customer-Relationship-Management (CRM)
Data Modeling
Chinesisch
Data Architecture
Data Quality Management
Cloud Compliance Standards (GDPR, CCPA)
Data Archiving and Purging Techniques
Database Design
Data Flow Design and Optimization
Content Marketing
Datenanalytik
Data Governance
Conversion Optimierung
DialogCRM
Data Integration (ETL, APIs)
E-Commerce
JIRA
Digitales Marketing
Marktforschung
E-Mail Marketing
Kampagnenmanagement
Dynamic Content Recommendations Across Channels
Master Data Management (MDM)
eCRM
Künstliche Intelligenz (KI)
Emarsys
Metadata and Schema Design
Personalisierung
Large Data Volume (LDV) Management
Englisch
Platform Security Best Practices
Microsoft Dynamics
Large Data Volume Management
Salesforce Data Cloud
Platform-Agnostic System Implementations
Error Handling and Retry Mechanisms in Automations
Monetarisierung
MailChimp
Salesforce Data Governance
Evalanche
Monitoring and Optimization of Automation Performance
Podio
Markenmanagement
Salesforce Data Integration
FirstSpirit CMS
Multi-System Data Synchronization
Progressive Profiling and Zero-Party Data Collection
Markenstrategie
Hierarchical Data Structures
Salesforce Integration Patterns
Online Marketing
Real-Time Data Capture and Processing
Marketing Automation
HTML
Performance Marketing
Salesforce Marketing Cloud
Real-Time Personalization Strategies
Marketingautomatisierung
Performance Optimization of Marketing Systems
Single Source of Truth Design
RedFact CMS
Salesforce Marketing Cloud Personalization
Typo3
Sitecore CMS
Rule-Based Decisioning and Automation
SLACK
Salesforce Data Architecture
SPSS
SAP
Web Analytics
SQL for Data Transformation and Queries
Scalable System Architecture
Strategie
Wordpress
Segmentation & Targeting Based on Behavioral Data
Synchronization Patterns Between Systems
Sharepoint
System Architecture
Technical Roadmap Development
Transactional Messaging Using Custom Frameworks

Werdegang

Berufserfahrung von Daniel Greher

  • Bis heute 1 Jahr und 9 Monate, seit Okt. 2024

    Sr. Marketing Cloud Technology Lead

    Condor Flugdienst GmbH

    Lead Salesforce Marketing Stack & Architect, serving as the Subject Matter Expert in the setup, usage, and implementation of the Salesforce Marketing ecosystem, including Salesforce Marketing Cloud (MC), Marketing Cloud Personalization (MCP), and Data Cloud (DC). Responsible for driving the technical architecture, ensuring optimal performance, scalability, and alignment with business objectives. Key Highlights: — Specialized in the setup, configuration, and implementation of Salesforce Marketing Cloud plat

  • 1 Jahr und 10 Monate, Feb. 2023 - Nov. 2024

    Salesforce Marketing Cloud Specialist

    Condor Flugdienst GmbH
  • 1 Jahr und 3 Monate, Dez. 2021 - Feb. 2023

    Salesforce Marketing Cloud Specialist

    HOSPITALITY.digital

  • 2 Jahre und 10 Monate, Apr. 2019 - Jan. 2022

    Lead Digital Marketing Manager

    WESER-KURIER Mediengruppe GmbH

  • 1 Jahr, Apr. 2018 - März 2019

    Digital Marketing & Sitecore Platform Manager

    hkk Krankenkasse
  • 1 Jahr und 7 Monate, Sep. 2016 - März 2018

    Junior CRM & Strategy / Campaign Manager

    TRACK GmbH
  • 2 Jahre und 3 Monate, Mai 2014 - Juli 2016

    Digital Campaign & Strategy Manager

    Beijing Elex Technology Co., Ltd.

  • 10 Monate, Jan. 2011 - Okt. 2011

    Trainee Online Marketing

    The Coca-Cola Company
  • 1 Jahr und 1 Monat, Juli 2009 - Juli 2010

    Leiter Marketing-PR

    China Institut Bremen e.V.

  • 1 Jahr, Feb. 2009 - Jan. 2010

    Betreuuer

    InWent GmbH

    Betreuung chinesischer Auslandsstudenten (Organisation, Kulturelle Angelegenheiten, Lernen, etc.) - ehrenamtlich

  • 1 Jahr, Sep. 2007 - Aug. 2008

    Trainee Marketing & Produkt Management

    Beijing Zhenghong

  • 1 Jahr, Sep. 2006 - Aug. 2007

    Praktikant Vertrieb & Business Development

    Beijing Zhenghong

Ausbildung von Daniel Greher

  • 2012 - 2014

    Master of Business Administration (M.B.A.)

    Hochschule Hof

  • 2008 - 2012

    Bachelor of Arts (B.A.)

    Hochschule Bremen

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