Daniel Lantz

I'm the author to the book "E-commerce - so you run and develop it". It's a practical handbook that guides and inspires you in your efforts to build an e-commerce. The book is based on an overall model: the strategic e-commerce circle. The core of the model is the e-store and around it are nine key areas that must work for it to be a successful store. The book investigates the relationship between the various key areas and provides a holistic approach to e-commerce. ISBN: 978-91-47-09542-1

Responsibility for the sale of Telenor and Bredbandsbolaget's services and products to the corporate segment through the online channel. • Planning, requirements definition and monitoring of campaigns • Optimize the development from a conversion perspective • Monitor sales-related cost • Establish new online sales channels • Configuration of reporting and data analysis of website behavior

Grow the company through ecommerce system services. Drive the overall strategic development using a best-practice strategy. Spearhead development of marketing focusing on core deliverables such as online marketing and increasing brand awareness, online sales and public relations. Driving new revenues by bringing in new customers and retain current clientele and through establishing partnerships. Achieve revenue goals budget forecasting and control, provide and coordinate presentations. Reporting is directly

Specialist Adviser on the topic "e-commerce" at the Foundation Stockholm NyföretagarCentrum. I organized seminars on e-commerce and conducted personal counseling. The lectures focused on opportunities to entrepreneurs who use e-commerce and e-commerce platforms. In counseling, I developed strategies for e-commerce to improve the ability of companies to succeed in establishing their businesses

- Create and evaluates business cases for product development - Define product requirements and prices based on market analysis - Work across cross functional teams (development, marketing, support) - Define the product- and sales strategy to increase sales - Work with revenue goals and financial supervisory - Ensure overall customer satisfaction - Managing support staff and their responsibilities

Comprehensive responsibility for quality, costs and contract negotiation. Landmark during this position was to successfully accomplish a relocation and restructuring of the customer service division. • Responsible for making yearly budget and fulfil it accordingly. • Overall responsible for achieving quality goals, recurrently improve efficiency and reduce total costs. • Manage customer care oriented sales to increase over all product sales Responsible for internal routines between business units

Together with product management for web hosting I also was appointed temporarily to manage the free and premium mail services. My achievement during that temporarily period was to successfully lead and accomplish a migration of +100 000 user accounts to a new platform.

Additional to my product manager responsibilities I worked in a seven nationalities European team with increasing revenues and introducing new marketing concepts, and to coordinate their releases into the European markets.

- Product managing Lycos/Spray web hosting service for the Swedish market: - Define the product- and sales strategy to increase sales - Work with revenue goals. - Ensure overall customer satisfaction - Work with external third parties to assess partnerships - In charge of marketing budget and to put up yearly marketing measures - Financial supervisory - Product development - Managing support staff and their responsibilities - Reporting to Swedish CEO and to Lycos HQ in Gütersloh, Germany

Prepared and launched the free hosting service Tripod to the Swedish market. Recurring tasks, translation, localization, customers’ support, product development and marketing activities.

The courses were based on a scientific basis, where communications are studied from both a socio-cultural and psychological perspective. The main topics were marketing, economics, management and design.

The courses had a broad overview for the new digital market that was emerging at that time. The main topics were programming, object orientation programming, 3d design, economics, management and design.