Daniel Mai

• Year-End-Talk and Media Joint Business Plan negotiations with Amazon, Otto, Windeln.de, OMP • Development & Leadership of global first-ever incremental sales test with Amazon Advertising generating unique insights & learnings how to advertise profitably on Amazon • Amazon Advertising rate card negotiation • In-depth expertise of all eCommerce media w/ focus on Amazon, incl. creation of investment framework • People responsibility for eCommerce expert (20+ years in the company)

• Leadership of Digital Media Team for P&G w/ double-digit Mio EUR budget responsibility, incl. high focus on programmatic buying & big data • Step-changing Digital Media Quality to industry-leading viewability, fraud avoidance & targeting accuracy at constant cost • Development of Digital Media Strategy incl. leadership of JBPs w/ Google, Facebook, Amazon • Lead of Media Agency Pitch, generating multi Mio EUR value & cash savings • People Responsibility and development of Senior ABM and new hire ABM

• Leadership of #1 P&G brand with the highest profit for Germany, AT & CH, incl. tripple-digit Mio EUR sales & profit responsibility, incl. budget in double-digit Mio EUR range • Invention of “Gillette Station” the worldwide first-ever auto-replenishment device for razor blades, incl. US patent. Exhibition at CEBIT 15 in collab. w/ Dt. Telekom and roll-out of first edition • Leadership of creative development & execution of the biggest Gillette initiative since ten years (Gillette Flexball)

• Leadership of #1 P&G brand with the highest turnover for Germany, Austria and Switzerland, incl. tripple-digit Million sales & profit responsibility • Regular business analysis incl. VP and GM alignments on key recommendations to continously grow the business • Budget ownership in double-digit Million range • Leadership of i) creative development & execution of multi Million EUR initiatives, ii) Pampers DTC program, iii) all digital touchpoints making it P&Gs #1 digital brand

• Leadership & creative development of customer specific initiatives in P&Gs biggest and most important channel • Strategic development of new business opportunities • Close collaboration externally with key strategic partners and internally with Key Account Managers & senior mgmt. • Development of in-depth knowledge of the German trade landscape by analyzing customer specific shopper data and field work

Focus on Marketing & Psychology classes (avg. rating A+)

Focus areas: Marketing (best of the year with avg. rating of 1.0) Finance (avg. rating of 2.0) Psychology (avg. rating of 1.4) Thesis: „The Effects of Time Pressure and Involvement on Willingness To Pay“ at the chair of Marketing of Prof. Dr. Christian Homburg (rating: 1.7)