Daniela De La Torre

Joyn is a streaming platform bringing live TV and on-demand content to OTT and Smart TV devices in the DACH region. As product designer, I handled wireframing, benchmarking, user research and testing, and data analysis to drive product improvements. I worked in cross-functional groups with developers, product managers, mobile and web designers, and teams across marketing, ads, player, legal, content, and backend, presenting projects, results, and insights.

VUI.agency specializes in Conversational and AI solutions for clients like AXA, Swisscom, and Telekom. As a designer, I created immersive, multimodal experiences through prototypes and wireframes, and designed user-centered interfaces. I defined interaction specifications and system behavior, aligning concepts with technical requirements. I conducted user-centered research and usability testing, presented voice trends and insights to stakeholders, and supported communication and marketing efforts

BMW is a global leader in premium automobiles and mobility solutions, driving innovation across vehicle tech and digital ecosystems. As a designer, I developed the BMW Developer Community, establishing initiatives and managing its organization. I led web design for the Developer Portal, conducting user testing and developing design guidelines. I evolved the portal and its social media presence, working in Jira and Confluence within an agile environment, managing UX/UI for the Portal.

Sustainable Growth Associates focuses on driving sustainable business practices and growth strategies for its clients. As a designer, I handled brand visualization and design guidelines, managed the website project, and worked on web design and UX/UI. I also produced graphic design and video content to support branding and communication, managed the community, and contributed to the marketing strategy supporting overall business goals.

Management of the innovation Lab, logistics, and organization of micro and macro events, website design, community management of the laboratory, re-design of patents, and design consultancies with large companies

Research and development of learning methodologies in innovation and technology with an emphasis on gamification

Consultancy in 3D modeling and development of industrial design projects for the Master of Innovation