Daniela Richardson

Creative director for Indianapolis based design team. Art direct the design for all of Wiley's Technology titles and consumer, business, and technology For Dummies titles. Responsible for the over-all look and feel of the For Dummies brand. Manage over 500 titles per year. Art Directed the re-design of the For Dummies brand. Manage, provide creative direction, and maintain standards and brand equity for the For Dummies brand globally. Provide creative direction to outside clients

Responsible for the design and production of signage, brochures, site maps, and other advertising material for clients in the new home industry. Recruited and trained design and production staff Performed one-on-one consultations, quarterly reviews, and performance appraisals for staff. Provided monthly status and project reports to President. Worked closely with the sales department to provide creative materials for client evaluation. Set design and production schedules based on sales dates and client need

Recruited, trained, and mentored of staff. Managed staff of up to 15 people Performed quarterly reviews of staff Reported production schedules and project status to Director of department Managed the layout and production of technology book interiors. Provided templates, style sheets, and libraries for staff use. Worked closely with manufacturing to establish production schedules according to bound book dates. Approved proofs from print vendors.

Publishing