Daniela Tell
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Daniela Tell
- Current 15 years and 5 months, since Jan 2011
Nordic Category Solutions Manager OTC
Johnson & Johnson Consumer Nordic
- Collaborating with Pharmacy & FMCG retailers in Nordic retail landscape driving sales and profit of total category, capitalizing on shopper insights. - Traditional Category Management based on shopper insights, including: o Category analysis o Assortment analysis o Improvement of Shopper Journey through macro and micro space management, category signage, and shelf segmentation - Category partnership with key customers to manage innovative category projects from first initiative through to execution.
- 2 years and 1 month, Dec 2008 - Dec 2010
Nordic Category Solutions Manager, Baby
Johnson & Johnson Consumer Nordic
- Shopper-related and category management activities across the Nordic region. - Category assessment to develop assortment strategy & ranging recommendations. - Category partnership with key customers to manage customer category projects from first initiative through to execution. - Developing Nordic ranging & merchandising service for key customers and categories within budget writing and delivering in-store guidelines. Measuring execution.
- 11 months, Feb 2008 - Dec 2008
Category Manager Ice Cream, Retail
Unilever Sweden
- Member of the Nordic Ice Cream Category Leadership Team - Leader and facilitator of monthly Operational Planning meeting - Responsible for Sales & Operational Planning for Ice Cream portfolio sold at Swedish retail trade - Shopper/ Category expert for ice cream sold at Swedish retail trade
- 10 months, Apr 2007 - Jan 2008
Category Manager Ice Cream, Service Trade
Unilever Sweden
- Optimizing ice cream portfolio to optimize sales and profit. - Analyzing consumers snacking behavior. - Improving in store visibility of impulse cabinets. - Creating tailor made campaign tools for chosen customers to increase sales. - Analyzing competitive environment on the Swedish ice cream market to develop action plans.
- 1 year and 8 months, Aug 2005 - Mar 2007
Management Trainee
Unilever Sverige AB
- 5 months, Apr 2005 - Aug 2005
Product Manager
Emmaboda Glas
- 7 months, Nov 2003 - May 2004
Intern
Nike Deutschland GmbH
- 1 month, Feb 2003 - Feb 2003
Intern
Promar Werbeagentur
Ausbildung von Daniela Tell
- 5 months, Aug 2002 - Dec 2002
Business Administration
Drury University, Springfield, Missouri
Communication
- 4 years, Sep 2000 - Aug 2004
Business Administration with a Major in International Marketing
University of Applied Sciences in North East Lower Saxony
International Marketing
Sprachen
English
C1 (Fließend)
French
A1-A2 (Grundkenntnisse)
Swedish
C1 (Fließend)
German
C1 (Fließend)
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