Danielle Gorlick

Testing parental control internet software in order to ensure a quality product for the launch on the German market.

•Actively communicated and maintained interactive relationships with social media partners •Managed relationships with Universal Studios, Paramount, DreamWorks and Pixar for summer movie & DVD promotions; resulted in full house for advanced screenings and higher box office revenue •Organized and maintained calendar for celebrity appearances associated with advanced screenings •Researched and executed promotions to extend reach to local vendors for in-store/restaurant events

•Created and updated social media outlets daily in order to drive traffic to the Facebook fan page and twitter account. •increased sales by 10% leveraging social media to reach both new and existing customers

•Collaborated on innovative public relations campaign for recycling denim "Drop Your Jeans" campaign; resulted in collection of 1000 jeans- from students, faculty and local businesses- twice the projected goal

• Successfully designed and executed multi-step project plan to collect demographics data of 40 Below Listserv • Cost-effectively incorporated Survey Monkey tool to gather respondent data, analyzed results using predictive analytics software and delivered formalized results to 40 Below management team

• Strategic research using Cision provided the opportunity to foster strong relationships with key media outlets; enabled offering of valuable media space for clients in top luxury travel magazine (e.g. Travel & Leisure). Long term benefits associated with reduced advertising costs and higher ROI.

S.I. Newhouse School of Public Communications; Major: Public Relations; Minor: Psychology