Danijela Filip

Angestellt, Head of Multimedia and Design, Hrvatski Telekom d.d. (Affiliate of Deutsche Telekom)

Zagreb, Croatia


User experience design
User Experience Consulting
Design Thinking
User Research
Lean UX
UX Team Management
Digital Strategy
Information architecture
Web Design and Development
Service Design
User interface design
Graphic Design
Business English
German language
Digital Transformation
Usability Testing
Customer Experience
Croatian language
Usability Consulting
Vendor Management
Agile Methods
User Centric Design
Interface Design


Professional experience for Danijela Filip

  • Current 7 years and 5 months, since May 2016

    Head of Multimedia and Design

    Hrvatski Telekom d.d. (Affiliate of Deutsche Telekom)

    Leading strategic redesign, implementation of brand design and optimisation of user experience through metrics and research. Development and design of new digital services and products. In-house team and vendor Management. Design and adaptatation of TV and OTT interfaces.

  • 2013 - 2017

    Senior User Experience Consultant

    Zoo Agency - Creative Digital Agency

    Encian health food and supplements Based on user research and defined KPI's development of UX and prototype for e-commerce site City Center One (Shopping Mall) UX expert review of site, user testing, competition analysis Cineplexxx (Cinema Multiplex) UX expert review of site, user testing, competition analysis

  • 2014 - 2016

    Head of User Experience

    Hrvatski Telekom d.d. (Affiliate of Deutsche Telekom)

    Growing online platforms, increasing sales conversions, developing self care services, improving customer satisfaction. Building and leading a 25-person design and research team in charge of the company’s user experience • Leading domestic and participating in international large-scale projects and initiatives in collaboration with internal and external stakeholders, vendors and consultants •

  • 2012 - 2014

    Director of User Experience

    Hrvatski Telekom d.d.

    Steering and implementing Strategic User Experience • Facilitating and developing digital transformation • Growing online platforms from complementary channels into main sales and service transactions channels • Automation and optimisation of sales and services to increase conversions and reduce waste calls

  • 2011 - 2012

    Head of Work Unit for Content Innovation, Design and Development

    Hrvatski Telekom d.d.

    Leading the development of innovative next generation digital services for the Web, mobile and IPTV platforms • Notable project: Cross-platform MAXtv (iptv) interface redesign.

  • 2004 - 2011

    Head of Web Design and Art Director

    Hrvatski Telekom d.d.

    Leading design and development team of top news portal for Hrvatski Telekom.

  • 2000 - 2004

    Senior Web Designer

    Globalnet - Globaldizajn

    Senior web designer. Designing websites for various Clients. ie. Ministry of Health, Ministry of Science, Croatian Airlines, etc.

  • 1998 - 2000

    Senior Web Designer

    Croatian Heritage Foundation

    Design and maintenance of web and online publications

Educational background for Danijela Filip

  • Current

    Entrepreneurship Economics

    Vern University of Applied Sciences


  • English


  • German


  • Croatian Mother Tongue



Digital Trends
Artificial intelligence
No interface User Experience
User Testing trends



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