Danijela Filip
Angestellt, Head of Multimedia and Design, Hrvatski Telekom d.d. (Affiliate of Deutsche Telekom)
Zagreb, Croatia
Timeline
Professional experience for Danijela Filip
Current 7 years and 5 months, since May 2016
Head of Multimedia and Design
Hrvatski Telekom d.d. (Affiliate of Deutsche Telekom)
Leading strategic redesign, implementation of brand design and optimisation of user experience through metrics and research. Development and design of new digital services and products. In-house team and vendor Management. Design and adaptatation of TV and OTT interfaces.
2013 - 2017
Senior User Experience Consultant
Zoo Agency - Creative Digital Agency
Encian health food and supplements Based on user research and defined KPI's development of UX and prototype for e-commerce site City Center One (Shopping Mall) UX expert review of site, user testing, competition analysis Cineplexxx (Cinema Multiplex) UX expert review of site, user testing, competition analysis
2014 - 2016
Head of User Experience
Hrvatski Telekom d.d. (Affiliate of Deutsche Telekom)
Growing online platforms, increasing sales conversions, developing self care services, improving customer satisfaction. Building and leading a 25-person design and research team in charge of the company’s user experience • Leading domestic and participating in international large-scale projects and initiatives in collaboration with internal and external stakeholders, vendors and consultants •
2012 - 2014
Director of User Experience
Hrvatski Telekom d.d.
Steering and implementing Strategic User Experience • Facilitating and developing digital transformation • Growing online platforms from complementary channels into main sales and service transactions channels • Automation and optimisation of sales and services to increase conversions and reduce waste calls
2011 - 2012
Head of Work Unit for Content Innovation, Design and Development
Hrvatski Telekom d.d.
Leading the development of innovative next generation digital services for the Web, mobile and IPTV platforms • Notable project: Cross-platform MAXtv (iptv) interface redesign.
2004 - 2011
Head of Web Design and Art Director
Hrvatski Telekom d.d.
Leading design and development team of top news portal for Hrvatski Telekom.
2000 - 2004
Senior Web Designer
Globalnet - Globaldizajn
Senior web designer. Designing websites for various Clients. ie. Ministry of Health, Ministry of Science, Croatian Airlines, etc.
1998 - 2000
Senior Web Designer
Croatian Heritage Foundation
Design and maintenance of web and online publications
Educational background for Danijela Filip
- Current
Entrepreneurship Economics
Vern University of Applied Sciences
Languages
English
Fluent
German
Intermediate
Croatian Mother Tongue
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