Danila Tramacere

Music management & booking • Web design, Press Kit • Online and offline marketing (SEO/SEA/CMS/ Social Media) • From concept to implementation of events • PR, fundraising • Strategic positioning and go –to market strategy

Complete store administration • Visual store merchandising with & according to the guidelines of the visual merchandising team • Report on buying trends and consumer needs • Conduct personnel performance appraisals to assess training needs and build career paths • Deal with all issues that arise from staff or customers (complaints, grievances etc)

Product Development / Purchasing / Production • Liaison between Emporio Armani (Licensor) and Fossil USA (Licensee) • Management of all aspects of the watch development process • Responsible of product development, supporting creative design process • Overseeing factory load in the Far East • Sourcing and buying experience of finished products in Europe and Far East • Directing workload of team, to completion in adherence to the timelines and ensuring its execution

Responsible for Strategic Brand: • Planning of the IIC Strategic brand Lifestyle collection and implementation of the collection in the EU markets. Responsibility on IIC’s Exclusive brands : • Management of the EB’s brand portfolio and the product creation process for Sport Performance and for Lifestyle footwear categories. • Temporary Brand Manager of IIC’s Skate Brand

Global Business Manager Fitness, Wellness, Training und Walking, Formel 1 Global Marketing Manager Footwear, Lifestyle and Sandals International Business Unit Manager Kid Global Product Manager Footwear Kid

Area Manager, Central Logistics Footwear • Responsible for diverse Subsidiaries and Distributors in all logistic issues • control processing and follow up of purchase orders, follow up of delivery performance, allocate production priorities in bottle neck situations, world-wide marketing of excess stock, • training of Sub’s on new rolling forecasting tool and on new forecasting process • creation of forecast and sales analyses for marketing department and upper management