Danilo Bernini

Responsible for P&L with EUR 250 million revenues. Focus on 3 main goals: management processes and tools development, new business model definition and a strong network recovery and improvement plan.

Responsible for P&L and the entire organization with a turnover of 4 million euros and 15 employees focused on retail network development. 400 franchised points of sales, 2.200 employees and sales of 250 million euros. Focus on increasing profitability of our stakeholders, Pirelli and the dealers.

Responding to the Italy CEO, responsible for the sales and marketing strategy and execution, network development and increasing Driver's shops profitability. Driven to exceed Pirelli sales goals and to effectively manage the budget. Personally visit potential and existing customers to articulate the value proposition of product, solution and service offerings. Responsible for strategic projects (franchising, market place, e-commerce)

A new organization, service oriented, designed around the customer needs get growth of market share. More sales focused on most profitable channels and a better management of services department gave back a positive P&L

Responsible for Channel strategy definition and implementation (roles, dealer profile, affiliation rules and constraints, customer mix, partnership agreements, sell-in and sell-out dedicated tools) and marketing and communication budget. Motorsport tyre sales manager.

Responding to the Global Marketing Director, responsible for European dealers networks support, developing and implementing strategic plan to exceed expectation in revenue retention or growth, profitability and end users satisfaction. Support the Pirelli European affiliates and adapting plans to specific market needs

Project leader for process integration involving “Sales & Customer Support” and “Business Infrastructure” department

Project leader for Internet, B2b and eCRM system development

Support the Product Manager in planning and managing the launch (in the European and North American markets) of a new range of cabling products for Local Area Network applications.