Darya Ilina

– Virtual Events Organization: prepared agenda, contacted and briefed speakers, set up registration and payment, designed participant experience, planned event communication, executed technical facilitation and post-event marketing activities – Content Marketing: developed standardized messaging architecture, content distribution plan and SEO strategy, and executed them with an external content writer – Performance Marketing: enabled UTM tracking and monitored KPIs with Google Analytics

– Marketing: managed social media channels, maintained a WordPress blog – Events Planning: identified sponsorship opportunities, designed and ordered promo items, remotely arranged team appearances at events in Dublin, Paris, Copenhagen, Orlando – Affiliate Marketing: maintained relationships with partner platforms (e.g. Zendesk) and influencers through phone and email, executed co-marketing promotional activities – People: prepared briefs, screened and hired freelancers for design and content writing

Assisted founders of a health & wellness program (initially called Workout for Happiness): – Product: co-developed program features and participant journey with focus on UX/UI – Strategy: conducted competitor research, strategic mapping, target audience research – People: helped with onboarding of new working students – Marketing: managed social media, edited video content, prepared texts as a copywriter

Financial Management, Game Theory, Statistical Methods, Business Decision Making, Business Statistics, Corporate Finance, International Corporate Strategy, Marketing Methods & Analysis, Macroeconomic Analysis, Business Planning, Cross-Cultural Management, Recent Issues in Marketing Research

Principles of Micro-/Macroeconomics, Business Law, Financial/Managerial Accounting, Marketing, Cross-cultural Management & Corporate Culture, Intermediate Accounting I-II, Organizational Theory & Behavior, Business Ethics, Management Information Systems, Corporate Finance I, Strategic Management