Dave Taylor

Copy Chief, Adsmith China. Responsible for copywriting and content strategy development, client relations and management of Adsmith’s Better Output division.

Responsible for all English language output and selected community marketing campaigns. Developed online and offline collaterals and outreach campaigns.

Marketing consultancy specializing in China-focused design, writing and commercial photography, founded in 2003. Clients included international brands, five-star hotels, architects, international publications and leading restaurants. Deliverables included a full range of e-marketing, branding, market research, text, graphical and photographic services.

Created and ran the Marketing department, with responsibilities for marketing strategy and campaigns, branding, media relations and internal communications. Developed Casa de Tabaco, an elite level event to bring the cream of the world's cigar manufacturers to China.

Managed or edited several Shanghai magazines aimed at the expat lifestyle market, including Scene and Wine & Dine special projects as Chief Editor and Hint as Senior Editor.

Anthropology of the body- contemporary urban bodies.