David Leakens

Working on and Building the futere of investing with Bitero ltd, in the role of CMO. I spend my time planning, developing, implementing and monitoring the overall business marketing strategy. I also overview works on market research, pricing, product marketing, marketing communications, advertising and public relations.

I have spent the last decade working as an outside advisor working with companies to create and implement marketing strategies. During this time I have helped more than 40 companies detailed marketing plans, help them effectively deliver their marketing message, and identify the appropriate marketing mix to get their product out to the target market. I mostly specialized in products in the financial markets.

Worked at Macromedia, a graphics, multimedia, and web development software company, to develop and execute marketing plans and strategies. I played an integral part of a team of marketers in charge of planning, implementing, and monitoring marketing, branding, and advertising activities that played an important part in building recognizeability and market value of Macromedia during the 2005 acquisition of the company by Adobe. The company was acquired for $3.4 billion.

Worked as a freelancer in Silicon Valley planning and managing advertising campaigns to promote companies’ products and services in order to help increase short-term sales and improve the results from other marketing programs.