David Peña Reyes

- Valuating intangible assets through different methods like discounted cash flows, multiples and royalties - Managing the study "150 Colombian most valuable brands" - Valuating various brands in industries like banking, insurances, FMGC, retail, fashion, tourism, food & restaurants and public relations - Supporting the consultancy of intangible assets during merge and acquisition processes - Conducting due diligence processes

- Managed different stakeholders for client AbbVie - Created intervention plan on corporate clients, competitors and final consumers - Conducted market research oriented to segmentation and competitive advantage development - Delivered a strategy with new emphasis on the business value proposal

- Coordinated the visibility marketing line for Kérastase (Budget: over 120k USD) - Supervised the visibility adaptations for over 300 retail points - Supported the marketing chief with monthly KPI reports from brands and products - Managed and strengthened relationships with suppliers, customers and commercial staff

- Designed the funding and marketing strategies for the program - Developed a mentors network in order to support the ventures through the program - Achieved a Sponsorship with AVIATUR for 5.000 USD - Managed the Partnership with START Global, Switzerland

- Researched and sourced the best Start-ups in the region - Compiled Investors databases for fundraising

- Assisted in the preparation needed for fundraising of nine different Start-Ups - Supported the learning process of the entrepreneurs by assisting them with the program material and giving personalized consultancy with the program mentors - Tracked, scored and analyzed their business data on a weekly basis