Deborah Lesky

• Developed actionable consumer, caregiver, and healthcare provider segmentations. • Uncovered the strategic opportunity, through rigorous audits, for both new business pitches and current clients in order to write a clear and concise brief for creative execution. • Wrote the annual plan with clients based on previous work, target segments, ATU data, and external market research. • Pitched new business strategy and how it tied into creative to multiple potential clients.

• Identified business problems and growth opportunities in client and future client business. • Uncovered consumer behaviors by writing, administering, and analyzing surveys as well as large survey databases like MERI and Iposo. • Implemented and executed many market segmentation projects through vigorous qualitative analysis, quantitative analysis, and persona work. • Managed, lead, and helped develop two entry-level analyst as well as two interns to ensure their success in every project.

• Forecasted expenses twice per quarter and created the yearly plan. • Presented key financial aspect and trends based on complex financial metrics to CEO and COO. • Created intricate models and algorithms in Excel to maximize efficiency in analyzing everyday finance data.

• Supported BMC Software’s largest product line during an internal re-organization. • Created the annual financial plan and outlined areas of potential cost reduction. • Optimize the companies’ profits by analyzing operating expenses and sales force data.