Deborah Maggi

- Management of the Brand Preference Tracking of AXA Group: Coordination & analysis to strengthen the brand globally and locally. - Management of campaign pre-tests to advise on optimizing and improving campaigns before production. - Management of campaign post-tests to asses the impact of campaigns on the performance of the brand. - Supporting the Brand team on different projects: AXA People Protectors, Employer Brand

- Support of the strategic planning and development of new offers for P&C insurance products. - Development, coordination and realization of large multimedia advertising campaigns (online/offline) for P&C insurance products. - Performance management, analysis and reporting's of the campaigns. - Development, coordination and realization of small projects related to P&C products and support/advise AXA ARAG (sub company of AXA Winterthur) and other stakeholders on advertising topics.

Part time employment in a second job as instructor for communication at swiss marketing academy.

- Development, coordination and realization of internal brand projects to strengthen the brand within employees. - Support on development and realization of brand strategies, activities and projects. - Support of the Advertising team on the development of campaigns for P&C insurance products.

Specialist of economy / KADERSCHULDE ZURICH – AXA WINTERTHUR (2nd pilar insurance business and Online Marketing (Content Management).

Swiss certificated Marketing Director (positioned as master degree level EQF-niveau 7) Marketing strategy and operations, Leadership and organization, Finances and accounting, Law, Economics (micro- and macro economics), Strategic management, Market research and information management

Design & realize professional marketing, guarantee the integration of the rel. instruments (sales, sales promotion, advertising, distribution and PR), plan & implement measures, managing external specialists (market researchers, concept developers, copywriters, designers).

This module helps to access the subject Marketing and conveys basic knowledge thereof

This economic education was developed for young people who passed the Matura at the gymnasium and chose to enter the economic work practice directly instead of studying. During a 6 month education the participants are prepared for a 18 months trainee program in one of the partner-enterprises.