Delphine LAHMAR-THERY

Operational Field Mission .Brittany, France. Set up of in-store marketing strategy. • Developed region’s sales: NIVEA Beauté’s turnover increased by 15%, listed 5 new stores and ensured 100% on-time placement in stores of new products. • Sold 3 NIVEA transversal podiums( €30K) . Won internal concourse on space share. • Disseminated field information to HQ and co-led regional meetings.

Cosmetics, Lips & Nails products: International; Strategy and new products developement & France; Operational marketing with one junior PM to supervise. •Developed 5 new products with International team. Set up « Star Product » Plan : Launched Volume Shine Gloss, N°1 on its segments in 05. Msh +1.5pts and turnover +10% in 06.

• Managed product line from market analysis to seasonal reports to sales forecast to repackaging. • Coordinated promotional and PR plans with agencies: Developed the new international sun care display, new promotional boxes, leaflets and PR folders. Organized Worlwide championnship of beachvolley partnership. • Organized a press relations tour travelling with top 20 beauty journalists. • Developed the French NIVEA Sun internet site.

Food and Pharmacy brands. Job creation: • Organized and led internal trainings, organized on-site meetings with panel consultants. • Helped marketing and sales staff in analysis and strategic thinking. • Led merchandising studies projects on global “hygiene & beauty” and presented results to clients. • Projected and achieved marketing and sales monthly dashboards. • Managed delegated budgets as well as negotiated new contracts

Mass market. 500 K€ client portfolio. Food and cosmetics fields : Unilever, Panzani, Tipiak, Triballat Rians et Noyal, Eurial Poitouraine, Ben & Jerry’s, Werner & Mertz and Santé Beauté. • Analysed markets and led reviews with proper recommendations: expertise in promotional efficiency and price positioning. • Developed portfolio’s sales: + 8%, sold specific ad’hoc studies. • Organized and led internal training of newly hired colleagues

• Analysed internal and external data, created milk department shelve plans. Provided support in developing new merchandising concept for milk department.

PRODUCT MANAGER ASSISTANT LUTSINE, Management Internship - 6 months. •Repackaged entire product line, launched the new Suncare line. CONSULTING PROJECT, 9 months. • How to manage the change in distribution of LUTSINE’s brand from Pharmacies to the Mass Market?

Major: Management Consulting project: Marketing with Laboratoires lutsia