Deniz Beşer

Lead customer lifecycle, LTV, retention & churn strategy; manage analytics team. Analyze base, faults & calls to mitigate risk & protect revenue. The Nexus: Custom HTML Churn Cockpit (Hosted on own domain) • Built via Claude Artifacts into a browser-processed app. • Auto-selects best of 14 back-tested forecasting models. • Provides cohort, root-cause waterfalls, price index & rescue lists. • 1-click executive PDF/Excel exports

Designed and built automated workflows using no-code tools and AI APIs to streamline customer acquisition and marketing operations, reducing manual workload. Developed modular data pipelines with Make.com and Airtable to connect marketing tools and centralize business processes. Built automated lead management and follow-up systems to reduce operational friction for sales and marketing teams. Created AI-driven content and data intelligence workflows for audience segmentation and campaign asset generation.

Drove growth marketing by leading benchmarking, trend analysis, GTM, and pricing for Natro & Turhost. Managed full launches and positioning, boosting upsell/cross-sell with bundling, automation, and lifecycle programs to lift ARPU. Launched NPS & CSAT for feedback-driven growth. Optimized rebates and bundles via global partnerships. Led integration/localization of website builder, email, and domains, aligning systems and lifecycle planning.

Developing online sales platform for upsell and modem, Commitment renewal and upsell; achieving %42 increase on incremental revenue, Churn; achieving 20% decrease on churn rate with care call, churn prevention model and commitment renewal operations developments, Developing system improvements to increase arpu up levels; achieving %25 increase, Analysis of behaviour related to churn and customer behaviour measures Determining headcount for commitment renewal and upsell and setting target for both operations

Launching English Home’s first customer targeted campaign achieving %30 increase on ATV, Creating pricing strategy and campaign plans based on the seasonality and company KPIs, Analysing basket and receipt data for creating customer based measures and forecast data, Project Based Responsibilities: CRM project campaign management, Customer data collection optimisation and communication with branches, First customer based churn campaign of English Home; achieving %20 increase on ARPC.

Commercial Customer Analysis and commercial customer segmentation, Creating Media performance analysis and KPI measures, Creating sales and cash margin budget and forecast reports on a category and operation type, Developing a micro trading plans in order to maximize income by tailored marketing and reduce mass marketing cost, Working with the project team to create a price elasticity tool in order to answer and locate the market needs and actions taken by the opponents.

Creating yearly and mid-term budget sheets in order to create reports for making decisions on the planned routes, Creating revenue and cost reports and results based on the planned routes including capacity and fuel consumption forecasts, Auditing Balance sheet monthly for routine external audit periods. Developing models to calculate delay costs for potential loss and to reduce cost.

Graduation: Distinction