Derya Öncül

Leading and coordinating UK sales for New Look and Primark. Managing merchandising from development to delivery, meeting customer needs. Developing sales strategies for domestic and international markets. Liaising between clients and teams for pricing, technical queries, and samples, ensuring satisfaction. Coordinating with suppliers for timely production and delivery. Monitoring industry trends, competitors, and customer preferences for new opportunities. generating reports on sales and trends.

Head merchandiser for ZARA Southern, MANGO, El Corte Ingles, ESPRIT Nightwear, Divine(UK). Leads merchandising and buyers (Team of 5). Prepares quotes, manages meetings, coordinates samples, collections, and orders. Collaborates on collection prep. Maintains daily customer communication. Ensures cost consistency, develops marketing strategy, tracks turnover, and material procurement. Conducts market research, visits foreign customers, manages delivery schedules, and conducts weekly internal team meetings.