Désirée Kroggel

- Managed execution for 40+ B2B sponsors, marketing their meetings in-app and exceeding revenue forecasts by 33% - Led sponsored campaigns with Community Management, driving 1M+ impressions - Optimized sales strategy, boosting lead conversion by 10% - Analyzed regional KPIs to enhance promotions, securing €50K in renewals and upsells for 2025 - Managed inbound sales, CRM, invoicing, and reporting - Created and presented stakeholder decks in deal negotiations - Recruited power users via phone screenings

• Led the relaunch of the AMIGO game nights, securing 10 partnerships and increasing monthly cooperation revenue by over 10% • Analyzed user engagement metrics utilizing Amplitude and leveraged insights to inform targeted in-app community engagement efforts, resulting in a visible increase in meeting creation rate • Conducted heuristic evaluations & analyzed user survey data to refine a new mobile website concept. Developed wireframes for better site’s scanability & hierarchy.

Collaborated with senior UX designers to plan and execute 10 usability tests evaluating a FINTech company's product • Analyzed qualitative test results to derive actionable recommendations, and implement an improved concept, resulting in an increase in user-friendliness, as measured by the SUS scale

• Developed a WordPress E-commerce startup shop, managing design and development • Incorporated competitive analysis and owner input for intuitive navigation, page concepts, and brand-aligned visual appeal utilizing CSS3 • Managed CMS, ensuring seamless updates, content accuracy, and integrated brand partnerships to boost connectivity and sales potential