Désirée Kroggel

ist offen für Projekte. 🔎

Angestellt, Sales Marketing & Sponsorship Account Management, Meet5
Bad Homburg vor der Höhe, Deutschland

Fähigkeiten und Kenntnisse

UX/UI Design
Kommunikationsdesign
Produktdesign
Figma
User Experience
User Experience Design
Wireframe
User Interface
Account management
Online Marketing
Community Management
Projektmanagement
Customer-Relationship-Management

Werdegang

Berufserfahrung von Désirée Kroggel

  • Bis heute 1 Jahr und 4 Monate, seit Juli 2024

    Sales Marketing & Sponsorship Account Management

    Meet5

    - Managed execution for 40+ B2B sponsors, marketing their meetings in-app and exceeding revenue forecasts by 33% - Led sponsored campaigns with Community Management, driving 1M+ impressions - Optimized sales strategy, boosting lead conversion by 10% - Analyzed regional KPIs to enhance promotions, securing €50K in renewals and upsells for 2025 - Managed inbound sales, CRM, invoicing, and reporting - Created and presented stakeholder decks in deal negotiations - Recruited power users via phone screenings

  • 4 Monate, Apr. 2024 - Juli 2024

    DACH Marketing & UX Design

    Meet5

    • Led the relaunch of the AMIGO game nights, securing 10 partnerships and increasing monthly cooperation revenue by over 10% • Analyzed user engagement metrics utilizing Amplitude and leveraged insights to inform targeted in-app community engagement efforts, resulting in a visible increase in meeting creation rate • Conducted heuristic evaluations & analyzed user survey data to refine a new mobile website concept. Developed wireframes for better site’s scanability & hierarchy.

  • 2 Monate, März 2024 - Apr. 2024

    UX Designer

    New Monday GmbH

    Collaborated with senior UX designers to plan and execute 10 usability tests evaluating a FINTech company's product • Analyzed qualitative test results to derive actionable recommendations, and implement an improved concept, resulting in an increase in user-friendliness, as measured by the SUS scale

  • 2 Jahre und 1 Monat, Apr. 2020 - Apr. 2022

    Freelance E-Commerce Project Manager

    Green-G-Labs

    • Developed a WordPress E-commerce startup shop, managing design and development • Incorporated competitive analysis and owner input for intuitive navigation, page concepts, and brand-aligned visual appeal utilizing CSS3 • Managed CMS, ensuring seamless updates, content accuracy, and integrated brand partnerships to boost connectivity and sales potential

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

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