Desireé Lobo

• Manage and coordinate all marketing, advertising and promotional activities • Conduct market research • Analyse customer research, current market conditions and competitor information • Develop and implement marketing plans and projects for new and existing products • Determine and manage the marketing budget • Deliver marketing activity within agreed budget • Develop pricing strategy • Negotiate contracts with vendors • Liaison with media and advertising agencies

• Was part of the pre-opening team of the 750 bedded tertiary care multi specialty hospital. • Overseen Corporate business in the Mumbai region. • Maintained up-to-date market intelligence on the healthcare industry competitors, recommended modification of services, based on analysis of feedback. • Organized Wellness Camps, Awareness Campaigns and Health talks • Assisted in the development and execution of the Marketing plan & Budget • Designed Brochure content • Drafted Press releases