Desiree Wendlandt-Rolle

Supporting leaders and teams in high-pressure environments to remain clear, regulated, and connected. Designing and facilitating experiential team formats that strengthen regulation, presence, and relational stability. Bringing over a decade of experience in corporate leadership roles, combining organizational expertise with somatic and nervous-system-informed practices.

Agile coordination of a software release train with 12 international teams and more than 200 stakeholders as a Release Train Engineer. Responsible for coordinating teams, Scrum Masters and the Program Increment, including the planning and execution of all events. Driving cross-team and stakeholder alignment, coaching teams in agile principles and mindfulness. Furthermore, hosting and facilitating workshops, alignment meetings, and retrospectives through moderation and structured guidance.

Managed and coordinated two cross-location teams in Berlin and Hamburg, focusing on online marketing, traffic acquisition and performance optimization across all digital channels.

Team Lead for Performance Marketing (SEA & SEO), responsible for building and developing all SEA and SEO activities from the ground up. Managed SEA accounts (Google Ads and Microsoft Advertising), social media advertising (Facebook and Instagram), web and app tracking, technical SEO, on-page SEO, reporting, as well as product and landing page optimization.

Strategic project planning for B2B and B2C clients. Responsible for the analysis, optimization, and creation of SEM campaigns, performance monitoring and reporting using Google Analytics and Excel, account setup and day-to-day account management, Google Shopping feed optimization, bid management, external website audits, competitor analyses, international market expansion, remarketing, Dynamic Search Ads (DSA), display advertising, Google Shopping, agency pitches, and strategic project planning.

Responsible for performance monitoring and reporting using Google Analytics and Excel, redesign and regular creation of HTML newsletters, creation of marketing assets for affiliate marketing and Facebook Ads campaigns, analysis, optimization, and execution of SEM campaigns in Google Ads (formerly AdWords), and keyword research. Managed affiliate partner acquisition and relationship management through zanox and affili.net.

Supported the relaunch of the European International Statistics Website. Responsible for creating online graphics, developing digital country profiles, preparing the technical implementation of country profiles, and conducting database research.

Supported national and international environmental reporting by collecting, analyzing, and preparing environmental data. Created posters, designed web applications, and developed visualizations of geospatial data to communicate reporting results.

Studied at one of Germany's leading universities with a specialization in Marketing and Statistics. Graduated with a final grade of 2.2. Bachelor's thesis on e-commerce, awarded a grade of 1.3

Higher Education Entrance Qualification (Abitur) with a specialization in English and Art. Graduated with a final grade of 1.8.