Desislava Staykova-Learn
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Desislava Staykova-Learn
- Bis heute 1 Jahr und 10 Monate, seit Aug. 2023The Berner Group
Team Lead Global Marketing Performance & Campaigns
Part of C&A's Brand & Marketing Europe, I lead European integrated campaigns and work on strategic brand projects as C&A is transforming into its future. C&A is a global company with 181-year-long history, present in 17 European markets plus Latin America, and the apparel brand known for its legacy of democratising fashion. Brand in transformation, and the current Top rising brand in Germany according to YouGov.
- 7 Monate, Jan. 2014 - Juli 2014
Senior Strategy and Account Manager (freelance)
MEANWHILE
Senior strategy and account manager (freelance) working on C&A. Meanwhile B.V. is an international agency specializing in brand essence, brand alignment and integrated brand communications platforms.
- 2 Jahre und 1 Monat, Dez. 2011 - Dez. 2013
Advisor Research & Concepts
Corio Holding NV
Client-side strategist & facilitator, I helped our local companies translate into practice the Favourite Meeting Places strategy of Corio (now Klépierre), international retail property company. Facilitation & Design (lead workshops to improve existing +develop new commercial concepts) Strategy & Research (designed strategy-to-operation models) New business concepts (advised teams through conception, prototyping &implementation; built communities & original food concepts for a commercial retail landscape)
- 1 Jahr und 1 Monat, Dez. 2011 - Dez. 2012
Launchlab (innovation platform)
Corio Holding NV
Working on setting up and developing LaunchLab, the innovation platform of Corio - an international retail property company. Promoted after a year. Focused on strategy and process design of the innovation platform, workshop facilitation, content management, creation & development of the Launchlab digital platform
- 1 Jahr, Dez. 2010 - Nov. 2011
Account Manager (Intel)
Amsterdam Worldwide
Main account handler, managed the creation & delivery of the global Intel Visual Life digital brand engagement campaign: - 37 million+ views - 7 min Average viewing time-on-site - Most Contagious campaigns of 2011 by Contagious magazine Oversaw the production of several award-winning films, part of the global Intel campaign: - Branded content focusing on people who do amazing things with the help of technology (brand insight) New business/pitch team for clients in pharmaceuticals, drinks & technology
- 6 Monate, Feb. 2010 - Juli 2010
Account Executive (Nokia)
Wieden + Kennedy
Ausbildung von Desislava Staykova-Learn
- 2007 - 2009
Master of Science in European Management
NEOMA Business School (École Supérieure de Commerce de Rouen)
Cum Laude, Valedictorian of Master of Science in European Management, class of 2009.
- 2005 - 2006
Arts & Business
Leiden University
- 2002 - 2006
Classic Piano
Koninklijk Conservatorium Den Haag
- 2002 - 2006
ArtScience (Image & Sound, interdisciplinary arts)
Koninklijke Academie van Beeldende Kunsten
Sprachen
Englisch
Muttersprache
Französisch
Fließend
Niederländisch
Fließend
Deutsch
Fließend
Bulgarian
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