Dessirée Alvarado

-Advertising on social media networks for medium-to-large accounts in the U.S. through platforms such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, and Waze. -Performed A/B testing campaigns to optimize advertising -Programmatic advertising through The Trade Desk -Developed and executed quarterly and monthly advertising strategic plans -Mentored junior team members on advertising and graphic design tasks -Created and launched monthly content calendar plans for social media -Content creator f

-Advertising on social media networks for small to medium companies in the U.S. through platforms such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Waze -Content implementation such as blogs and landing pages on WordPress -Content creator for monthly calendars and advertising through Canva -Delivered reports and data analysis through Looker Studio for decision-making -Coordination of client communication to deliver results and advertising strategies

-Managed and optimized digital advertising campaigns focused on lead generation across Facebook, Instagram, and Google Ads platforms -Managed CRM and implemented form integrations between landing pages and CRM via Zapier -Data dashboard review and data analysis for decision-making -Massive email campaigns through Mailchimp or Active Campaign -Project planning through the Asana platform -Collaborated with the design team to coordinate and develop new design assets

-Creation of valuable digital strategies for social media networks -Dashboard review and data analysis for decision-making -Advertising management with a focus on digital lead generation on Facebook, Instagram, and Google Ads platforms -Coordination of requests, procedures, and direct communication with clients B2B -CRM management and sales funnels through the Pipedrive platform -Project planning through the Asana platform -Collaborated with the design team to coordinate and develop new design assets

-Financial analysis of debtors for Office Depot US. -Delegated tasks from the collections process strategically throughout team members -Mentored junior collectors -Ensured KPIs were met through daily strategies to collect payments

-Developed and implemented strategies to reduce past-due balances and recover funds -Credit withdrawal analysis for Office Depot U.S. client portfolio -Handled direct contact with wholesale customers -Customer service with accounts payable departments

-Accounts verification, advice, and customer solutions -Assist customers with their ROI in their company -Keep quality assurance and assist new employees

-Developed final arts for vinyl -Logotype development -Assembly development for POP materials

General knowledge in marketing.

Knowledge in the graphic design area, adobe suite programs, and communication.

Knowledge in the three linguistic areas: phonetics, morphosyntax, and lexicology.