Dhwani Shah

1. Spearhead companywide automation processes implementing effective lifecycle customer journeys from being a lead to a customer. 2. Analyze performance and simplify data into meaningful consumer insights and focus on improving performance by targeting various customer segments based on behavior. 3. Crafting and implementing successful digital marketing strategies to acquire leads using different channels.

1. Applied marketing techniques and best practices to craft impactful digital marketing strategies that increased visibility, user acquisition & engagement. 2. Creating and implementing automated campaigns across different channels (Email, SMS, In-App Notifications) for enhancing customer engagement and mapping customer journeys through social and marketing automation tools. 3. Handled Email marketing strategy and execution, impacting an average of 26.4% open rates, 16.17% CTOR & 4.28% CTR in 2018.

1. Set up email marketing campaigns that improved email open rate by conducting A/B testing to identify optimal subject line, content, personalization, frequency, and timing. 2. Developing landing pages following best practices to convert and acquire leads. 3. Improving lead funnel conversion rate using Marketing automation. 4. Set up a real-time marketing metric dashboard to track relevant KPIs and take measured business decisions.

1. Lead the overall email marketing strategy, managing database and assets, segmenting data, and CRM hygiene. 2. Designing effective email marketing campaigns to acquire leads and retain them. 3. Tracking, analyzing, and optimizing lead funnel conversion rate.