Diana Balzarini

I work on customer and internal projects and I am responsible to drive the user experience of the end solution. I constantly ensure that excellent quality standards, user’s needs and goals, product functionality and business objectives are met. I work with a wide range of stakeholders across customer and internal teams, including Product Managers, Project Managers, Solution Engineers, Technical Consultants and Architects, taking the lead when it comes to user experience direction and design decisions.

I am responsible for delivering design direction required to create experience and visual designs for smartphone and tablet applications. It includes interaction flows, information map, competitors audit, content audit, design story, requirements document, quantitative and qualitative user research, user testing, wireframes, UI design. I design and develop quality user interface solutions that accurately reflect the users needs and goals, product functionality, business objectives, and constraints.

EBOSS is New Zealand's leading online specification resource for architects. In-house multimedia, graphic and web designer. The role includes executing digital media design for online advertising, websites, video, HTML email, event campaigns and social media. Assisting with the management and development of the EBOSS website and other digital media tools, designing all the advertising, videos, event campaigns and collateral, I was able to enhance the graphical creative to a high quality standard for EBOSS.

Several projects and collaborations as a freelance graphic and movie designer. Including: Graphic and web design for the Auckland based company Internet Agency; Videomaking and motion graphics for Altamarea Film; Corporate identity design for Euroconsult and Europe Sinergy; Videomaking and motion graphics for Marina Caramagno and Francesca Ostuzzi’s videos. All the projects were made analysing and visualizing the clients needs and also defining innovative and strategic visual concepts.

Internship in video editing, multimedia technologies research and animation at Claudio Sinatti’s studio, a famous multimedia artist. Initial collaboration for basic graphic animation and video editing, then progressed to start a professional collaboration. Main project of visual and video projections for “Zeronove Tour”, an Italian famous singer’s tour concerts (Renato Zero). The videos were made for the singer’s show with animation and post-production techniques, in team with Claudio Sinatti.

Specialisation in interaction design, visual communication and movie design. The final thesis’ project “CLIP TIP" analyses and proposes music videos enhancement through a new multimedia application for mobile devices, which connects the videos in real time with the television medium.

Specialisation in graphic design and visual communication. Final Thesis: “Visual book design. I beati anni del castigo by Fleur Jaeggy: story, photography, fashion.” Winner of a grant to join "Erasmus” study programme in 2006 at ESDI – Escola Superior de Disseny in Sabadell, Barcelona (Spain).