Diane Gahl

• Leading a highly efficient & effective team of 4 experts • Go-to-market for a syndicated consumer journey solution for the tech & durables industry: • Sales activation in Europe & the US with a track record of +154% sales YoY • Regional marketing activation: industry papers, external events e.g., IFA, and internal events with 600+ clients • Customer success management for clients in Europe & US HQ: service, insights generation & strategic consultancy promotion in 2021, previously: Senior Consultant

• Consulting on how clients can grow by listening to the voice of their customers • Dedicated, client-centric project lead of quant ad hoc studies with high complexity • Client consultancy in pitches, workshops & presentations in English and German (on-site, virtual) • Go-to-market of a new syndicated, digital product resulting in a 7-digit Euro pipeline in year 1 Insights: Consumer/purchase journey incl. passive measurement & social listening, Segmentation, U&A Industries: Consumer Electronics, IT & Media

• Dedicated, client-centric project lead & consultant • Analytics lover & expert in simplification and storytelling • Solution sales from RfP via calculation to proposal stage • Cross-functional collaboration to leverage X-sell potential • Functional manager Insights: Pricing & innovation research and consultancy: product and pricing optimisation incl. conjoints incl. Smartphone clinics, concept and product testing Industries: Technology and Automotive promotion in Jan 2016, previously: Manager

• Holistic consultancy of existing & new clients on different market research approaches • Industry sales and client development • Project management for quant & qual studies, tracking & ad hoc, from set-up, fieldwork and analysis, multivariate statistics, reporting to management summaries • Proficiency in data analysis with SPSS Insights: Brand and Advertising tracking, Qualitative Ad Testing, NPS programs Industries: Banking & Insurances, Logistics

Advertising & brand tracking

Customer satisfaction; Segmentation

Sector "Human capital & innovation"

Car clinics