Dimitrios Bourmpos

• Managed the internal paid social team and the external paid social agencies across Europe, America & Asia • User Acquisition strategy across all regions globally • Responsible for performance activity across Facebook/Instagram, Twitter, LinkedIn, Reddit, Xing, Weibo • Budget Management, Forecast & Finance/Invoicing • Worked with Editorial & Creative teams on campaigns and acquisition tactics • Led technical projects with Product and Data teams • Relationships with media, marketing & measurement partners

• Lead the User Acquisition team covering the digital performance side on: Facebook/Instagram, Google Ads, Snapshat, TikTok, Apple Ads & Pinterest. • User Acquisition planning & strategy for global expansion (15+ countries) • Worked closely with Product, Creative and Data Science teams to bring together new campaign ideas and measurement frameworks. • Relationships with media, marketing & measurement partners.

• Working with clients on consultancy projects mainly on Paid Social but also supporting on other channels as well as part of the digital marketing mix • Running audits (social platforms/ad accounts/BM) and presenting effective recommendations • Strategy for advertising on social platforms focusing on driving performance and budget efficiencies • Suggestions on platform/media selection based on clear objectives & KPIs • Suggestions on audience tactics based on users’ behaviours and media consumption

• Global Paid Social proposition for the agency - coordinating with NA&APAC offices • Responsible for the paid social offering and growth in all EMEA offices • Managing 20+ people within the agency - responsible for the team's resource • Main point of contact for all social platform partnerships (Facebook, LinkedIn, Pinterest, Snapchat, TikTok) • Client Leadership support - strategy and consultancy • Support in all office operations across EMEA • Work on new business with Sales team - new clients/cross sell

Leading the Paid Social Team of the agency Provide strong leadership and inspiration for the team and clients Responsible for the output of the team, ensuring all deliverables meet the expected standard Formulate paid social strategy for client businesses and ensure that recommendations and decisions are consistent with client's objectives ans strategies Guide and counsel the managers, analysts and executives in the team Member of the Facebook Product Council