Dirk Vonten
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Dirk Vonten
- Bis heute 9 Monate, seit Mai 2025
Director Commerce Consulting
VML
- Lead international consulting projects to identify and implement growth opportunities within FMCG, Food, Consumer Electronics and Retail sectors. - Spearhead business development activities, securing five multinational clients and increasing revenue by 30% over two years. - Develop strategic shopper marketing and future store initiatives and establish new communication and sales platforms to enhance client engagement.
- Lead international consulting projects to identify and implement growth opportunities within FMCG, Food, Consumer Electronics and Retail sectors. - Spearhead business development activities, securing five multinational clients and increasing revenue by 30% over two years. - Develop strategic shopper marketing and future store initiatives and establish new communication and sales platforms to enhance client engagement.
- 3 Jahre und 6 Monate, Juli 2019 - Dez. 2022Yagora GmbH
Director Business Development, Sales & Marketing
- Directed sales initiatives for B2B services in Shopper Research, Shopper & Retail Strategy and Data Science. - Achieved a 400% sales increase within two years through targeted customer acquisition. - Led a successful rebranding & repositioning initiative, securing 10+ new international clients.
- Delivered lectures on Contemporary Marketing, MarTech and digital business innovation, mentoring over 100 students. - Developed course materials and interactive discussions tailored to emerging trends and technologies.
- 3 Jahre, Juli 2016 - Juni 2019
Managing Partner
WeShop.one GmbH & Co.KG
- Co-founded and scaled a specialized consultancy for Omnichannel Retail and "Point of Experience" (PoX) innovation. - Pioneered the fusion of physical retail environments with digital touchpoints to create seamless shopper journeys for global Fashion, CE, and FMCG brands. - Drove revenue growth by orchestrating a high-level partner ecosystem (incl. Vitra, Cisco) and successfully securing key international accounts.
- Transformed Samsung’s retail presence into a strategic business unit, managing a budget exceeding €30M and a team of 25. - Significantly strengthened market presence and brand visibility across B2C and B2B channels by devising and executing large-scale trade fairs and roadshow concepts.
- 4 Jahre und 3 Monate, Apr. 2008 - Juni 2012Beiersdorf AG
Shopper & Customer Marketing - Head of PoS Management NIVEA
- Directed the PoS strategy and a €10M marketing budget, focusing on maximizing ROI and sales efficiency. - Drove measurable impulse sales growth and enhanced brand visibility through the implementation of innovative promotional campaigns.
Intern & Diplomand
Agfa Deutschland Vertriebsgesellschaft Consumer Imaging
Diplomarbeit "Kundenplanungsprozesse im Key Account Management"
Intern
Bayer Consumer Care Singapore & Indonesia
Intern
Siemens Financial Services USA
Trainee
Beiersdorf East Africa Nairobi / Kenia, Brand Management Nivea
Ausbildung von Dirk Vonten
- 4 Jahre und 1 Monat, Sep. 1999 - Sep. 2003
European Business Program (EBP) FH Muenster & Rotterdam Business School
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen
Niederländisch
Grundlagen
Spanisch
Grundlagen
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