Dirk Vonten

Guide international business consulting efforts to identify and implement growth opportunities within FMCG and Consumer Electronics sectors. Lead business development activities, project acquisition, and high-level project management across diverse international markets. Spearhead development of strategic shopper marketing initiatives and deliver compelling presentations on growth vision. Maintain keen focus on expanding client base to drive revenue growth and establish new communication and sales channels.

Directed sales initiatives for B2B services in Shopper Research, Shopper Strategy Development, Data Science, and Category Management within food, FMCG, and retail sectors. Cultivated new client relationships and enhanced strategic product portfolios. Expanded cooperative network with key German retailers. Spearheaded company rebranding from GPS Dataservice GmbH to Yagora GmbH, managing logo and branding design, website overhaul, service portfolio and launch communications.

Delivered comprehensive lectures in Contemporary Marketing and Digital Business Innovation to university-level students. Facilitated interactive discussions to deepen understanding of digital trends. Developed course materials tailored to latest industry practices. Evaluated student performance through assignments and projects. Mentored students to foster passion for digital marketing strategies and innovation.

Implemented innovative solutions for omnichannel retail and digital transformation in response to evolving market trends. Directed marketing and sales efforts, tailoring customer journey and marketing strategies. Provided consultancy on shopper marketing, focusing on personalised customer journeys. Oversaw strategic direction and operational management, ensuring alignment with business goals. Fostered relationships with stakeholders, including clients, vendors, and partners, to ensure long-term success.

Created and executed comprehensive retail strategies focused on shop-in-shops, promotions, merchandising, and training. Organised and managed large-scale trade fairs, roadshows, and events to showcase products and strengthen market presence. Developed and maintained partnerships with key stakeholders. Implemented performance metrics to ensure compliance with company standards and goals. Regularly collaborated with cross-functional teams to align marketing initiatives with broader company objectives.

Oversaw Point-of-Sale marketing and promotional strategies, ensuring consistency in brand presentation and enhancing customer engagement through targeted displays and cross-selling initiatives. Collaborated with cross-functional teams to execute secondary placement concepts and impulse-buying strategies effectively. Cultivated vendor relationships to improve merchandising solutions and developed and implemented innovative promotion tactics.

Diplomarbeit "Kundenplanungsprozesse im Key Account Management"