Dirk Vonten

Lead international consulting projects to identify and implement growth opportunities within FMCG and consumer electronics sectors. Spearhead business development activities, gaining & securing multinational clients and increasing revenue. Develop strategic shopper marketing initiatives and establish new communication and sales platforms to enhance client engagement.

Lead international consulting projects to identify and implement growth opportunities within FMCG and consumer electronics sectors. Spearhead business development activities, gaining & securing multinational clients and increasing revenue. Develop strategic shopper marketing initiatives and establish new communication and sales platforms to enhance client engagement.

Directed sales initiatives for B2B services in shopper research, strategy development, data science, and category management. Achieved a 400% sales increase within two years through targeted customer acquisition and portfolio expansion. Led a successful rebranding initiative, including logo design, website overhaul, and service portfolio launch, securing 10+ new international clients.

Delivered lectures on contemporary marketing and digital business innovation, mentoring over 100 students. Developed course materials and interactive discussions tailored to emerging industry trends.

Designed innovative omnichannel retail solutions, integrating digital tools into point-of-sale systems for international fashion and FMCG brands. Increased sales by establishing a partner network and acquiring new customers through tailored service offerings.

Managed a team of 25 and a budget exceeding €30M to transform Samsung’s retail presence into a strategic business unit. Organized large-scale trade fairs, roadshows, and events to strengthen market presence and brand visibility.

Optimized a €10M marketing budget to enhance NIVEA’s point-of-sale visibility and drive impulse sales through innovative promotional strategies.

Diplomarbeit "Kundenplanungsprozesse im Key Account Management"