Divyansh Bhatt

Responsible for e-commerce advertising and activation across digital platforms including e-commerce websites. Planned and Managed a marketing budget of over 11 cr for the Festive sale campaign (over €2.5M annual marketing budget) with deployment across multiple advertising avenues (search, display, events etc.) Created, executed and optimized search and display campaigns on various digital platforms worth 200 MM - Festive (over 400 MM annual) Spearheaded the content and creatives revamp project

Conceptualized the Brand Identity for the company’s individual motorcycle models according to the Kapferer’s Brand Prism Model • Interviewed 80 customers under qualitative leg of the research study to populate the Kapferer's prism for each sub- brand Designed questionnaire for the quantitative leg & analyzed the responses of over 500 customers to establish the identities of the individual models • Laid the ground work for sub brand strategy and communication,