Doga Aktas

• Responsible for the ecommerce operations including product, UX design and development process • Work closely with the executive levels to formulate and implement digitalization strategy • Maximizing the revenue via all channels • Data Driven analysis to develop the Product Strategy • Constructing the Product Roadmap & measuring the business performance • Leading the Payments process, which includes all the payment methods • Running daily operational process, including logistics and supply chain

• Managing all the relationships with the local publishers in Turkey and market research for adding new rooms • Guiding publishers via product management approach & helping them maximizing their ad revenue by analyzing their data & guiding them in problem solving via HTML knowledge & collaborate with them for coming campaigns and media planning • Collaborate with IT and UX design teams; documentation of the UI/UX/html requests • Tracking global Adtech regulations and keeping the publishers updated

• End2end responsibility for the product roadmap, vision, and strategy • Data Driven prioritization of the features from the Product Backlog • Supervising a team consisting of a tester, a business analyst and a UX designer • Constructing an Agile Development in a Startup, in coordination with other departments • Running A/B tests and analyzing their results to drive the product strategy • Collecting best practices to form new product ideas and finalizing the new product with wireframe and documentation

• Professional digital product consultancy service for ntv.com.tr, a well-known Turkish media website • Analyzing customer strategies including Growth Strategy, Product Vision, Product Adoption, Business Performance, UX/Design, Strategic Direction, Omni Channel Campaigns, Media Planning, Multi-touch attribution

• Planning and managing the product roadmap, defining the social media and digital marketing strategies, maximizing retention & reach rate, competitive analysis and leading 3rd parties for SEO and API integration projects • Leading API integrations with 3rd parties • Running A/B Tests for design change, user experience, user behavior and ad CTR • P&L responsibility & building monetization strategies for online products • Quantitative & Qualitative Research to analyze the user engagement and the bounce rate

• Monitoring & reporting KPI metrics of Hürriyet Internet Group Websites including traffic & payments & revenue & SAP reports • Tracking Web Technologies & Information Technology in terms of global scale