Doncho Hadjiev

Responsible for marketing and building the Heineken, Zagorka, Ariana, Stolichno, Amstel, Kaiser, Murphy’s brands in Bulgaria Built the successful Marketing Team in Bulgaria 11 Direct reports Executed all projects 2006 supported top-line-growth of 15% Started first football sponsorship of Bulgarian National Football Team with Zagorka and football sponsorship of National Football League with Ariana Market leader in the Bulgarian beer market Reached Max profit target in year 1 Improved market value shar

Responsible for marketing and building the Zagorka, Ariana, Stolichno and Gold brands. Built the first local team for local brands in Zagorka A.D. Started first major football sponsorship for Zagorka and music sponsorships for Ariana. Successfully launched first innovative “Magnum” PET with “Protection cap” concept for Zagorka brand Built a portfolio of PET for local brand with higher margins and profit on ABC base then glass bottles Part of team that increase local brands volume with 150.000 HL every

Responsible for the Ariana & Stolichno brands from portfolio of Zagorka A.D. Led Ariana brand as leading low mainstream brand in Bulgaria Developed and launched first PET for the Zagorka A.D. - introduced Ariana to Bulgarian market in PET packaging Double the Ariana volume in 2003

Various assignments in marketing for Local brands Launched Stolichno Bock Beer to market Executed Ariana strategy

Various assignments in marketing and sales of the center