Dong Kyu Lee

Provided UX consulting for startups and government projects, focusing on AI-driven design automation and user-centered web services.

Oversee all UX design, framework, and research for Live Commerce services on the mobile app Manage a team of UX designers and researcher  Reponsible for Coupang video ads UX design.

Manage UX & UI design for straight-through digital process of on-boarding journey for opening bank account in Asia Pacific

Responsible for devising UX Strategy and interaction design for e-commerce web service and new finance service, Samsung Card homepage Involved in UX governance for Samsung Card digital service UX Set up strategy and developed for Samsung Card homepage renewal & IA

Project Leader, UX Smart Home Team Developed UX scenario for total product control App. (Launched 2014 CES, Las Vegas, USA) Set up directions for Log data(Big Data) usage of LG Home appliance products (Refrigerator, Washing Machine, Oven, Air conditioner etc) Developed UX Scenes for LG robotics vacuum cleaner (Applied in 2013 model) Developed UX Scenes and UX working prototype for Next Home Robot Part Leader, UX Strategy Team Set up strategy, R&R and core UX process for UX Lab when it was est

Design Strategist, Design Strategy Set up strategic direction for Design Center (Organization of 500 people) Set up and operated 2010 ‘Design Core Process’  Built and operated UI/GUI Governance (Efficiency went up to more than 50%) Design Product Manager, Planning Group Set up GUI strategic roadmap for whole Home Entertainment product line Design Product Manager, Design Planning Part Project management and set up strategy for Corporate Design Lab Set up strategic product roadmap for GUI,

GUI Design for DVD/DVR player, GUI Design for PDA phone, GUI Design for LCD TV & wireless TV