Doris Ou

Managing high-revenue Automotive account (Daimler AG) across both UK and Germany offices; leading various client projects across ten work streams internally and externally.

Responsible for all Chinese language data harmonisations and data-matching for main client Volkswagen Group.

In charge of strategic planning for new business pitches and annual plans for OMD new businesses, as well as global and local agency awards such as Cannes.

I planned and purchased digital, social and offline campaigns with strong attention to detail; trafficked 3rd party tags for digital campaigns and created trafficking instructions for radio and cable TV campaigns. My other roles included supporting the development of major media plans comprised of digital (including online, mobile and paid social media), print, cable TV, radio and out of home recommendations; as well as monitoring and optimising paid search, paid social.

Corporate Strategy, Corporate Finance, Innovation and Practices, Decision Risk and Analysis, Operations and Technology Management, Project Management, Markets and Customers, Influences and Negotiations

Music Business Marketing, Music Product Development, Music Theory, Management, Accounting, Statistics, Digital Marketing