Dorottya Horvath

- planning, coordination, development of online campaigns (social media, newsletters, mobile, display, internet marketing, PR) collaboration with merchandise, sale, research departments - cooperation with external agencies and partners on international level - preparation of retail campaign plan for 2013 based on performance analysis (measured data and competitor analysis) - budget management (accruals; controlling invoices; raising Purchase Order and funds - coordination of sponsorship projects and p

- launching the retail chain in the Hungarian market (opening 8 stores in initial 7 weeks) - merchandise distribution and pricing, category split - merchandise management (average 3000 piece per store) based on sales data analysis ;key performance indicators; client feedbacks; merchandise performance based on category best sellers and detailed competitor analysis - recruiting staff, organising trainings, coaching staff – core team ~50 sales people and 14 managers - store management – logistics, deliver

coordination of marketing activities in the CEE region reporting to the headquarter in Pfäffikon on a weekly basis regular contacts of shopping centers in PL, CZ, HU (visits, meetings with managements, coordination of marketing activities) providing POS materials for sales, marketing events (coordination with production, merchandise, translation, logistics) cooperation with merchandising team on sales planning analysis of activations (based on KPI and merchandise group sale data) organizing fashion sho