Dotty Andrews

Developed and implemented an integrated marketing and communications program supporting six distinct business units spanning over 60 unique services targeted to government, commercial and consumer markets. Impact: Advanced revenue 10% year over year in all six businesses, including the doubling of the client base in three business units. Successfully repositioned company as a global provider of distinct industry services vs. a regional provider of moving and storage services.

(Organization that promotes pet education & welfare) Increased funding to promote WellPetUSA, Inc. through the development of global strategic & tactical marketing plans & accountable for its execution while ensuring alignment with corporate business strategy. IMPACT: Collaborated with Board Members & rebranded WellPetUSA organization and all marketing vehicles & tools. Developed strategic plan and managed virtual national volunteer team to achieve successful marketing campaign results.

Led the repositioning & rebranding of a “turn-around” software firm targeting the SMB market. Challenged to boost the ROI of demand generation initiatives using traditional & new marketing vehicles. Impact: Boosted brand awareness by 150% via increased published articles & analyst briefings. Lead generation program increased sales 30% each year. Positively managed crisis communications related to product reliability issues. Improved efficiency of search engine marketing resulting in a savings of $360K/yr.

Assisted the exec team in rebranding/ repositioning co. for possible acquisition. Launched new products to all industries targeted. Impact: Improved qualified sales lead gen. by 65% yielding a net increase of 45% revenue. Led integrated rebranding effort in 6 months resulting in acquisition of co. by $100M German multi-national tech. firm. Orchestrated a global rebranding project spanning all product lines. Achieved 98% customer retention rate after financial reorg. via effective communications program.

Provided agency account management for large scale, government information technology accounts. Expanded revenue & gross profit via new business development & organic account growth. Impact: 30% increase in revenue achieved via the sale of integrated marketing strategy to CEO of a large aerospace company. Increased effectiveness of agency service delivery team via tighter operational control & program mgmt. of matrixed org. Supported RFP efforts to capture new client opportunities in excess of $1M.

Activities and Societies: Dean's List, Beta Gamma Sigma National Honor Society, Mu Kappa Tau Marketing Honor Society.