Douglas Dunbar

Developed the business plan, secured funding, and established the first franchise for a CCTV digital video security business. Spearheaded all aspects of launch, including business incorporation, regulatory licensing, office lease negotiations, office set-up, inventory purchasing, pricing strategy, community relations, and networking. Hired and trained four employees. • Designed the initial marketing plan as well as a sales and technician compensation plan adopted by subsequent franchisees.

Created local marketing plans, encompassing budgets, promotions, pricing, advertising, public relations, distribution channel support, and research, for the Northeast and Midwest regions, including Boston, New York, Philadelphia, Pittsburgh, Washington DC, Detroit, Chicago, Cleveland, Indianapolis, Kansas City, St. Louis, Minneapolis, and Milwaukee. Assisted in the development of national marketing strategy, promotions, marketing communications plans, and a $950-million budget.

Managed people, budgets, and new product launches to achieve the highest possible levels of productivity, creativity, and performance while addressing constantly evolving international business demands. Built and directed a sales and marketing organization comprised of 750 field employees as well as a corporate marketing organization with 20 personnel. Spearheaded the launch of new products, technologies, and geographic territories, including developing business cases and promotional strategies.

Defined and drove efforts to achieve business plan goals for net subscriber growth, churn, ARPU, and EBITDA. Collaborated with the regional finance director to identify opportunities for reducing costs and improving all financial functions within the market. Managed distribution channel strategy. Created and executed strategies, programs, and policies for sales, marketing, finance, human resources, legal, and customer operations. Maintained Nextel’s presence in the community.