Douglas McKerson

- Develop customer personas - Create messaging, positioning, and content creation for major product releases - Develop and executed content strategies for integrated campaigns - Create content for marketing emails, blog posts, webpages, landing pages, social media ads, in-product messages - Established email marketing best practices resulting in increased KPIs across the board - Built out SEO strategies for the website and demand generation programs - CRO at numerous points in the buyer’s journey

- Develop and implement strategy for all external communications channels - Identify KPIs - Manage editorial calendar for corporate blog - English copywriting and editing for digital marketing channels - SEO content for English online content - Web design development from wire-frames to implementation - Coding in WordPress (HTML, CSS, PHP) - Utilize Google Analytics for reports - Produce highly-engaging and audience targeted articles - Newsletter management, segmentation and analysis

- Set out tasks for the small content team - Creative development of lead generation strategies - Implementation and testing of lead generation strategies - Backend set up of cloud based server - Management of software resources for the team - Development of website based on WordPress - Create engaging article content - Engage in blogger relations - Strategic development for the company

- Lead workshops with students on the Journalism MA course. - Teach basic HTML and CSS coding for the Online Journalism module. - Work directly with the course leader

- Experience of the fast-paced Startup industry - Creation and editing of text and image materials for the website - On-location video filming - Interviewing and presenting to camera from events - Held at the same time as studying

- Second experience in fast-paced Startup industry - Developed and implemented a social media strategy - Continued to develop self-taught HTML and CSS coding skills - Developed and launched WordPress-based corporate blog - English copy writing and editing of product texts for website

Online media, Radio, TV