EBRU USTA

• Sole commercial owner of the Optical Devices division in Türkiye (Broadcast & Cinema Lenses, CCTV & Machine Vision Lenses, Projectors) managing approximately €1M annual revenue • Held full P&L responsibility, including revenue target, pricing approvals, margin management, and forecasting to European HQ • Managed strategic relationships with Broadcast Channel Partners • Introduced Fujifilm Projectors to the Turkish market, establishing channel partner structure

• Established a strategic partnership with Dell Technologies, expanding the company’s focus on servers, storage, and workstations projects • Developed IT infrastructure opportunities within the broadcast customers, generating up to approximately €500K annual project revenue • Managed the transition from license model to subscription on Autodesk Media & Entertainment software deals for end-users in post-production business

• Managed enterprise IT accounts within a reseller environment, driving project-based sales of infrastructure sales • Initiated and led large-scale IT infrastructure projects for major enterprise clients, coordinating vendors and their presales teams through execution • Expanded revenue within existing accounts by building long-term client relationships and identifying new opportunity areas

• Started career within a system integrator specialized in disaster recovery and data protection solutions including backup and storage infrastructures • Supported lead generation and early-stage opportunity development before transitioning into a client-facing sales role • Managed client accounts and contributed to project-based infrastructure sales cycles, from opportunity development through proposal and contract closure