EMMANUEL CARPENTIER

I manage the field marketing operations in France focusing on business development trying to engage with new logos and with existing customers on new topics. In close relationship with the sales team I am in charge of physical and virtual events. I also sustain social engagement and build an ecosystem with consultants who drive RfPs for large enterprises. Last I am taking part to an Account Based Marketing programme on existing customers mixing inbound and outbound activities.

I managed existing global accounts in France and DACH (Germany-Switzerland-Austria) : Tata Communications in France, Belux and DACH, IBW Software in DACH, Century Link DE&APAC, SugarCRM UK&DACH. I also developed the agency’s activity with new customers like Equinix EMEA, Zscaler Europe and TechData DACH (digital campaigns, social media activity, lead qualification, profiling, content management). Management of senior consultants and marketing experts

Launched my consulting firm in the operational marketing fields related to retail & IT Assignments : · C-level strategic consulting in branding & positioning · Implementation of on/offline marketing & communication plans · Project Management Office for websites and digital tools I delivered channel marketing campaigns for IBM Software France and Salesforce.com. I also launched the marketing operations for the retail practice at SAP France

Marketing management of the retail practice for Large Enterprises and SME Main task: explain the role of SAP as a software editor far beyond the ERP thanks a large range of solutions dedicated to the retail industry Development of the marketing strategy, setting up and implementation in a channel marketing approach. Demand generation campaigns with a business development focused approach : • Qualitative events • Multi-channel campaigns (on/offline)

Organised the marketing & communications department of the 2nd brand with a new « low cost » concept, Pluriel Afflelou (now Claro Afflelou). Management of a team with 3 marketing project managers.

I first organized the retail marketing activity, manager all the media and advertising campaigns then launched partnerships aiming at generating more awareness (Vinci Park, Sea France, Accor Hotels, Le Printemps). Last I initiated the first CRM programme in France (loyalty & Customer-gets-customer). I managed an yearly budget of 7+ Mo EUR with the support of 2 people and agencies.