Martin Rudlof

Key Responsibilities: Ensuring that all department operations are effectively managed in a profitable and professional manner; Overseeing of all day-to-day operations of Alaska 360, LLC to create and maintain maximum profitability, customer satisfaction level, service quality/uniqueness, service standards, facility maintenance, workplace harmony and property safety practices; identifying of growth and market development opportunities to increase profits and to reach long-term growth targets.

Key responsibilities: Strategic business planning and development; setup of new Marketing strategy and communication worldwide; trade fair and event management; digital and social media strategy and activation; sales network establishment and sales responsibility worldwide; analysis of the premium tourism market.

Business Strategy consulting with special focus on strategic business planning and development; brand management & development; Marketing, communication & sales strategies.

Implementation of global budget controlling system; conception and introduction of worldwide standardized Marketing processes; development and controlling of Marketing KPIs; setup of purchasing process for externally acquired marketing services; introduction of 5S into the company’s office environment

Establishment of Strategic Marketing function worldwide, direct strategic consulting for Voith Paper Board of Management, internal strategic consulting on divisional and regional level, planning, execution and internal communication of customer, market and competitor analyses, coordination of all market research activities worldwide, setup of market and sales forecasting tool for Voith Paper

Customer, market and competitor analyses, pricing models, concepts for product life cycle and portfolio analyses, project lead market forecast China, information database administration

Administrator HR Management Database PeopleSoft, PeopleSoft instructor for users worldwide, expatriation management

Competitor analyses, evaluation of communication activities Mercedes-Benz Trucks, event management

Strategy & Marketing

Spanish Language

Strategy, International Marketing and Human Resource Management